Demystifying “Cost Per Acquisition” and its Impact on Search Marketing Campaigns

Understanding what it costs to acquire a customer can be a search marketer’s headache — or it can be the key to creating and budgeting for a successful digital marketing campaign. In this webcast, we’ll look at what goes into coming up with an accurate Cost Per Acquisition (CPA), how to integrate CPA into an e-Commerce search marketing campaign, and how to maximize PPC while keeping CPA in mind. More info below…

Speaker: Jeremiah Andrick, Online Customer Acquisition Manager, Logitech

Webcast date: August 24, 2010

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Webcast Details

Attend this webcast and learn:

• How to calculate CPA using “backward math”
• What is the relationship between PPC, SEO and CPA
• When to recognize — and how to correct — a miscalculated CPA
• How to evaluate conversion rates

Jeremiah Andrick has spent most of his life online; from his early days of working on the SENDIT BBS in North Dakota, to the world of Web 1.0, to the participatory web and search influenced world of Web 2.0. How we build our businesses and how we communicate with each other is changing rapidly and Jeremiah understands the challenges that our new digital lives can bring. He is currently the Manager of Online Customer Acquisition at Logitech, where he is falling in love with hardware all over again.

His prior experience includes, Program Manager for the Bing Webmaster Center, Microsoft’s suite of tools. His responsibilities included engaging the webmaster community, blogging, and working with the social media team at Bing. Prior to working on Bing, Andrick spent two years in the Server and Tools Online division as the Program Manager for Search Solutions.

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