E-Book: Search Marketing and the Mobile Web
Mobile advertising has significantly picked up steam. With a substantial rise in smartphone users, Those statistics show that the long-awaited “year of mobile” may finally be arriving, and mobile marketing may finally begin to reach its potential.
It finally makes sense to understand how to effectively use and deploy mobile paid search marketing campaigns. And with the proliferation of smartphones making mobile browsing more ubiquitous, it’s time to pay some serious attention to mobile search engine optimization (SEO) of your site.
This E-Book outlines the state of mobile marketing, both in pay-per-click (PPC) advertising and SEO. It will also look at ways both in-house marketers and agencies can integrate mobile into their existing marketing efforts, and how to measure success.
The following Search Engine Land contributors made valuable additions to this report: Mona Elesseily, Cindy Krum,Bryson Meunier, and Greg Sterling. This report was prepared by Kevin Newcomb.
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Sponsored by Unica, an IBM Company
As part of IBM’s Enterprise Marketing Management Group, Unica products are recognized as leading marketing software solutions. The company’s advanced set of enterprise marketing management and cloud-based marketing solutions empower organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. IBM’s Unica solutions integrate and streamline all aspects of online and offline marketing. The unique interactive marketing approach Unica solutions provide incorporates customer and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 2,500 organizations worldwide depend on IBM’s Enterprise Marketing Management Group for their marketing management solutions. For more information, visit www.unica.com.
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