E-Book: Why Display Matters to Search Marketers
By Jeff Green, The Trade Desk
Online advertising has matured to a point where there is an real opportunity for search marketers — by applying search expertise to display advertising.
This E-Book explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the growing online audiences.
It covers the differences between search advertising and display advertising, why there are significant opportunities for display right now, and what advertisers can do to develop a successful display advertising strategy. Because of their already proven success, search marketers play a large role in unlocking offline advertising dollars, especially as they extend many search principles into display. Learn more about how to do this successfully.
Table of Contents:
Online Dollars on the Sideline
What ís keeping money on the sidelines?
Ad Exchanges and Real-Time Bidding (RTB) are Changing the Game
What is Real-Time Bidding (RTB)?
Differences Between Search and Display
7 Things Search Marketers Should Do in Display.
Now Go Do It (Conclusion)
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Sponsored by Acquisio
Acquisio is the world’s leading developer of performance marketing solutions for agencies. Its flagship product, Acquisio SEARCH, helps marketers manage, optimize and automate all their paid search activities across all search engines. The platform also automates the production of slick and engaging client-ready reports, saving agencies significant amounts of time on their reporting activities each month. Other solutions include landing page creation and testing platform Acquisio PAGES, and Acquisio Managed Services. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world, providing them with increased productivity, efficiency and ROI. Learn more at http://www.acquisio.com.
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