E-Book: Why Display Matters to Search Marketers
By Jeff Green, The Trade Desk
Online advertising has matured to a point where there is an real opportunity for search marketers — by applying search expertise to display advertising.
This E-Book explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the growing online audiences.
It covers the differences between search advertising and display advertising, why there are significant opportunities for display right now, and what advertisers can do to develop a successful display advertising strategy. Because of their already proven success, search marketers play a large role in unlocking offline advertising dollars, especially as they extend many search principles into display. Learn more about how to do this successfully.
Table of Contents:
Online Dollars on the Sideline
What ís keeping money on the sidelines?
Ad Exchanges and Real-Time Bidding (RTB) are Changing the Game
What is Real-Time Bidding (RTB)?
Differences Between Search and Display
7 Things Search Marketers Should Do in Display.
Now Go Do It (Conclusion)
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Sponsored by Acquisio
The world’s leading Performance Media Platform, Acquisio helps marketers buy, track, manage, optimize, and report on media across all channels. The platform was designed for search marketing, and it has evolved to include Facebook ads and all major RTB display networks. Acquisio provides the industry-leading technology for marketers buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform.
With more than $500MM in ad spend under its management, Acquisio is the multi-channel advertising solution preferred by advertising and marketing agencies around the world. For more information, visit www.acquisio.com.
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