E-Book: Why Display Matters to Search Marketers

Sponsored by Acquisio

By Jeff Green, The Trade Desk

Online advertising has matured to a point where there is an real opportunity for search marketers — by applying search expertise to display advertising.

This E-Book explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the growing online audiences.

It covers the differences between search advertising and display advertising, why there are significant opportunities for display right now, and what advertisers can do to develop a successful display advertising strategy. Because of their already proven success, search marketers play a large role in unlocking offline advertising dollars, especially as they extend many search principles into display. Learn more about how to do this successfully.

Table of Contents:

Display Advertising:
Online Dollars on the Sideline
What ís keeping money on the sidelines?
Ad Exchanges and Real-Time Bidding (RTB) are Changing the Game
What is Real-Time Bidding (RTB)?
Differences Between Search and Display
7 Things Search Marketers Should Do in Display.
Now Go Do It (Conclusion)

Registration Form

Please complete the form below, and we will immediately email you the white paper selected.

Please note fields with a red asterisk (*) are required.

 


 
*I have read and agree to the terms of the SMN Content Agreement below.**
 
Please sign me up for the following Search Engine Land newsletters:
Paid Search    

Link Week    

In House    

Locals Only    

Let’s Get Social
Please sign me up for the Search Marketing Now newsletter
 

Please type the following words, or hit the reload button below if these words are unreadable to you.

Sponsored by Acquisio

The world’s leading Performance Media Platform, Acquisio helps marketers buy, track, manage, optimize, and report on media across all channels. The platform was designed for search marketing, and it has evolved to include Facebook ads and all major RTB display networks. Acquisio provides the industry-leading technology for marketers buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform.

With more than $500MM in ad spend under its management, Acquisio is the multi-channel advertising solution preferred by advertising and marketing agencies around the world. For more information, visit www.acquisio.com.

**SMN Content Agreement: I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

Check out more webcasts, white papers, e-books, news and more filed under Online Marketing Strategy, Paid Search, White Papers & E-Books.

Subscribe to SMN

Subscribe to our RSS feed

Subscribe to SMN News to receive updates about our webcasts and whitepapers:

Get our feed!
Stay notified of new webcasts,
new whitepapers and more.

 
 

Search Marketing Resources

Search Marketing Expo    Marketing Land Search Engine Land

Interested in sponsoring a webcast or whitepaper? Contact Sean Moriarty for details.