Facebook Advertising for Search Marketers

PPC and social media marketer Ryan Lash will explore what every search engine marketer needs to know about Facebook advertising to succeed in 2011. More info below…

Speaker:
Ryan Lash, YMarketing

Webcast Date: January 20, 2011

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Webcast Details

This webcast will provide an overview of Facebook advertising for search marketing professionals. If you’re already adept at PPC advertising and marketing, find out what’s the same — and what’s not — with Facebook advertising.

PPC and social media marketer Ryan Lash will explore what every search engine marketer needs to know about Facebook advertising to succeed in 2011. Following Ryan’s presentation, we’ll hear some examples of how companies have expanded their online reach from traditional paid search advertising to paid social.

Attend this webcast and learn:

• Fundamentals of Facebook advertising
• Best practices for Facebook Ad creation
• How Facebook differs from PPC advertising

Ryan Lash is Vice President and Director of Digital Marketing Services for ymarketing, a full-service digital media agency he founded in 2002.

Check out more webcasts, white papers, e-books, news and more filed under Facebook, Search Marketing Resources, SMN Webcasts - On Demand, Social Media Marketing.