Getting Search Ready for Holiday Retail – Now!

This webcast will give an overview of the current state of online retail – plus insight into the 2010 holiday shopping season. Find out what to expect in November – and how you can start planning now. More info below…

Speakers:
Heather Dougherty, Director of Research, Hitwise
Lynn Lanphier, Senior Manager, Customer Experience, BestBuy.com

Webcast date: July 14, 2010

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Webcast Details

Ask any savvy online retailer and they’ll tell you: a successful holiday retail season starts with strategic planning in July. In order to plan, you need the best information in terms of your market, your competition, and your customers’ behavior. What market segments are strongest? Who’s got the best website? What keywords are your (and your competitors’) customers using?

This webcast will give an overview of the current state of online retail – plus insight into the 2010 holiday shopping season. Find out what to expect in November – and how you can start planning now.

Heather Dougherty Director of Research at Hitwise will present recent research highlighting trends in consumer shopping, searching, and overall retail markets both online and offline. Lynn Lanphier will present a case study of how one large retailer prepares itself online for the holiday season..

In this webcast you’ll learn:

• Current state of online retail & outlook for 2010 Holiday season
• What did the audience look like during the 2009 holiday season?
• Which retail categories outperformed others last season
• How & when consumers searched online during the holidays
• How to prioritize SEO opportunities through analysis & comparison of your SERP positions with competitors to identify underperforming keywords and set SEO priorities
• How to evaluate performance of paid search terms & impact upon overall traffic levels from the previous holiday season

Heather Dougherty is Director of Research at Hitwise. Heather is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. Prior to joining Hitwise, Heather was with Nielsen/NetRatings as the senior retail analyst, where she provided strategic analysis and designed custom research projects. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing and promotions, merchandising, and personalization.

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