Google’s New Ad Formats – What You Need to Know
Speaker: David Szetela, Owner and CEO, Clix Marketing
Thursday, January 21, 2010 – 1 PM EST – (10 AM PST)
Webcast Details
In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help improve your position on search engine results pages (SERPs) and improve overall PPC results. Anyone involved in PPC advertising needs to understand what these new additions are in order to stay ahead of the competition.
In this webcast, PPC expert David Szetela will explain what the new Google tools are, what he’s learned from them so far, and how you can get started with them in your PPC campaign. He will discuss:
- How to maximize your exposure on the SERP page using Product Extensions
- Why SiteLinks is a potential goldmine for all PPC advertisers
- How Product Listings can help you stay ahead of your competition
- The importance of having a Google rep you can talk to
David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that specializes exclusively in pay-per-click (PPC) advertising, creating and optimizing clients. He is the author of the book “Customers Now,” detailing best practices in PPC Content Advertising; and he hosts the weekly radio show, PPC Rockstars.
Sponsored by Acquisio
Acquisio is the world’s leading developer of performance marketing solutions for agencies. Its flagship product, Acquisio SEARCH, helps marketers manage, optimize and automate all their paid search activities across all search engines. The platform also automates the production of slick and engaging client-ready reports, saving agencies significant amounts of time on their reporting activities each month. Other solutions include landing page creation and testing platform Acquisio PAGES, and Acquisio Managed Services. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world, providing them with increased productivity, efficiency and ROI. Learn more at www.acquisio.com
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