Google’s Recent Algorithm Changes: The Impact on 2012 Marketing Strategy

Thursday, December 15, 2011 – 1 PM EST (10 AM PST)

In the past few months, Google has announced several important changes to its algorithms, from changes in encryption to rich snippets, from an emphasis on fresh content to a change in how paid search ads are displayed. More info below…

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:
Steve Beatty, SEO Manager
Gary Ware, Director, Paid Media Services, Covario
Debra Mastaler, President Alliance-Link

Webcast date: December 15, 2011

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Webcast Details 

In the past few months, Google has announced several important changes to its algorithms, from changes in encryption to rich snippets, from an emphasis on fresh content to a change in how paid search ads are displayed.

Learn which ones are critical and how to maximize search efforts for the New Year. Find out how these changes affect your search marketing — both paid and SEO. Learn what you can do to keep up?

This Q&A format will be your opportunity to ask questions and learn from leading search experts as they dive into the details of these changes and tell you what you need to know. Be sure to submit your question on the registration form.

Join us for this webcast and you will learn:

• What changes have taken place in Google’s algorithms on paid and organic search efforts
• Which changes will be most impactful and which ones won’t
• Ways to maximize search efforts for 2012
• Things to watch to prevent ranking changes

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