Managing PPC in a Cross-Channel World: Hey! That’s My Conversion!

Thursday, February 25th – 1 PM EST – (10 AM PST)

Speakers: David Rodnitzky, PPC Associates

Webcast Details

Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex.

Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into your PPC campaign and your overall organization — and should you be looking at data differently when other teams (SEO or display for example) claim partial credit for the click? The “Attribution Wars” continue to heat up; if you’re involved in PPC and conversion data you need to pay attention. You also need to understand these issues if you are considering any automated campaign solution.

In this webcast, PPC expert David Rodnitzky will discuss:

How to incorporate other advertising channels into your data measurement
What data to believe, and what to ignore
Why too much tracking is a bad thing
Why most search marketers under-bid their best keywords
What to expect from today’s PPC campaign management solutions

David Rodnitzky is founder of PPC Associates. He is an active columnist and speaker at search marketing conferences.

Sponsored by SearchForce

Founded in 2004, SearchForce is the only company offering a truly customizable and seamlessly scalable bid optimization and campaign management platform to meet specific SEM needs and objectives. It is an internationally localized platform with support for local languages, timezones and currency. SearchForce’s platform allows customers to effectively manage large-scale, paid search marketing campaigns across Google, Yahoo!, MSN to deliver higher returns at a lower cost, and with less work. The company’s software is used by some of the largest online advertisers, advertising agencies and corporations around the globe. For more information, visit www.searchforce.com

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