Managing PPC in a Cross-Channel World: Hey! That’s My Conversion!

Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex.

Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into your PPC campaign and your overall organization — and should you be looking at data differently when other teams (SEO or display for example) claim partial credit for the click? The “Attribution Wars” continue to heat up; if you’re involved in PPC and conversion data you need to pay attention. You also need to understand these issues if you are considering any automated campaign solution. More info below…

Speakers: David Rodnitzky, PPC Associates

Webcast date: February 25, 2010

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Webcast Details

In this webcast, PPC expert David Rodnitzky will discuss:

• How to incorporate other advertising channels into your data measurement
• What data to believe, and what to ignore
• Why too much tracking is a bad thing
• Why most search marketers under-bid their best keywords
• What to expect from today’s PPC campaign management solutions

David Rodnitzky is founder of PPC Associates. He is an active columnist and speaker at search marketing conferences.

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