How To Develop, Launch and Track a Mobile Marketing Strategy

Mobile marketing. It presents huge opportunity — but it can also be a challenge for any marketing campaign. According to eMarketer, mobile ad spend will surpass $6.5 billion in 2012. So how do you successfully integrate mobile into the current marketing mix? And how do you measure success? More info below…

Speakers:
Kerri Smith, Mobile Strategist and Senior Account Manager, Range
Catherine Davis, Direct Marketing Director, The Container Store

Webcast Date: August 30, 2010

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Webcast Details 

This webcast looks at mobile search options and how search marketers can get ahead of this tsunami of opportunity.

Join mobile marketing expert Kerri Smith, from Range Online Media, as she sets the stage with a look at how advertisers are conquering the channel and provides actionable steps to help you get involved and start driving immediate success.

This tactical session will dive into how companies like your are not just sticking their toe in the mobile waters, but creating incremental revenue opportunity. Discover the latest opportunities for direct advertising and customer targeting within mobile and walk away with practical advice and key insights to drive real return from your mobile initiatives.

This webcast will also focus on how brands are overcoming conversion tracking battles to prove their success. Kerri will address your specific questions and cover important issues like:

• What you need to know to develop, launch and track a mobile marketing strategy
• Overcoming the challenges and leveraging the opportunities of mobile search
• Tracking and evaluating your mobile success
• Getting Users to Opt in for Coupons & Email
• Learning from the success of other top brands through mobile case studies

Kerri Smith joined the Range Online Media team in 2008, after a rewarding career managing mobile marketing campaigns for Mango Mobile, working in the television production business with The Daily Buzz and heading up local marketing programs for IBM. Kerri is responsible for leading the strategy and development of integrated mobile efforts at Range Online Media and driving the education of emerging mobile technologies. Her mobile experience covers an array of mobile deployments for clients within retail and travel verticals.

Catherine Davis, Direct Marketing Director,The Container Store. Since joining the company in April 2008, Catherine Davis is responsible for all web marketing initiatives, customer database and direct mail initiatives for The Container Store – from mail file segmentation and preparation to response analysis. Prior to joining The Container Store’s team, Davis was the Director of Brand Marketing at Neiman Marcus Direct where she executed strategic initiatives to retain, develop and recruit new customers to the Direct division of Neiman Marcus. She was also responsible for direct mailing planning for the Neiman Marcus catalogs, as well as web marketing for the Neiman Marcus, Bergdorf Goodman and Cusp websites.

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