How to Succeed Online this Holiday Shopping Season: 5 Things You Can Do Today

This webcast looks at 5 actionable tactics that online merchants can do to maximize sales and improve success during the 2009 holiday retail season. Given today’s down economy and consumers’ changing spending habits, what can online retailers do to create an upward trend in sales through the most effective online marketing channels? More webcast info below…

Speaker: Brian Smith, Search Engine Land contributor
Event Date: Tuesday, September 15, 2009

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Webcast Details

Brian Smith, shopping search industry analyst, will look at what the experts are predicting for holiday shopping 2009. He’ll then review the key elements that go into an effective e-commerce site, and cover 5 tactics online retailers can quickly implement to prepare themselves for the coming holiday retail shopping season.

Attend this webcast and learn one smart and easily implemented tactic in each of the following areas:

Improve your PPC Campaign
Drive more sales through the Comparison Shopping Enginesn
Use Reporting to make Smart Decisions
Make the most of Email Marketing
Increase your Conversion Rate

Brian Smith has been covering shopping search and vertical search markets for 4 years. He is recognized as an industry leader in shopping search, which he covers on his site, ComparisonEngines.com. He is the CEO of SingleFeed.com

Sponsored by Marin Software

This webcast is sponsored by Marin Software. Founded in April 2006 by experienced search marketers and software experts, Marin Software provides a browser-based, enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of advertisers and agencies, saving time and improving financial performance for large-scale SEM campaigns. Marin is designed for those who are spending at least $100,000 monthly on paid search. Marin’s over 130 customers collectively manage in excess of $500 million of annual search spend via Marin’s application. Customers include University of Phoenix, Neo@Ogilvy, Razorfish, Reply!, and ZipRealty.

Check out more webcasts, white papers, e-books, news and more filed under Holiday online shopping, Online Retail, SMN Webcasts - On Demand, e-Commerce marketing.