Integrating Mobile Into the Marketing Mix

Mobile marketing. It’s been talked about for some time now, but with the increasing growth in mobile devices like the iPhone, marketers need to pay attention. Mobile marketing presents huge opportunity — but it can also be a challenge for any marketing campaign. How do you successfully integrate mobile into the current marketing mix? And how do you measure success?

On August 11, Search Marketing Now will feature two mobile marketing experts — Greg Sterling, industry analyst, and Cindy Krum, CEO of Rank-Mobile. Greg will set the stage with a look at what’s going on in mobile, and what current growth forecasts predict. Cindy will provide a hands-on look at how marketers can integrate mobile marketing into the overall brand marketing strategy.

Integrating Mobile Marketing into a Large-Scale Marketing Campaign Tuesday, August 11 – 1 PM EDT Speakers: Greg Sterling, Sterling Market Intelligence Cindy Krum, CEO, Rank-Mobile

Register now – on the web or from your mobile device!

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