Integrating Mobile Marketing into a Large-Scale Marketing Campaign

In this webcast, we explore how large-brand and multi-channel marketers can integrate mobile into an existing marketing campaign. With resources already stretched, how can marketers maximize ROI by adding mobile marketing to the overall marketing plan? More webcast info below…

Speakers: Greg Sterling, Sterling Market Intelligence and Search Engine Land Cindy Krum, Rank-Mobile
Event Date: August 11, 2009
Duration: 62 minutes

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With continuing growth in consumer adoption of smart phones, smart marketers are moving quickly to integrate mobile into the marketing mix. Mobile phones and their associated applications have changed the way we communicate and the way we live. This presents tremendous opportunities — and challenges — for marketers. In this webcast, we’ll explore how large-brand and multi-channel marketers can integrate mobile into an existing marketing campaign. With resources already stretched, how can marketers maximize ROI by adding mobile marketing to the overall marketing plan? Greg Sterling, mobile industry analyst, will present an overview of the mobile landscape, including recent research and examples of some large brand mobile marketing campaigns. Cindy Krum, CEO Rank-Mobile, will discuss how to integrate mobile into the various elements of a brand’s marketing strategy.

We’ll cover the following topics — and more:

• How big is the mobile market — and what are current growth forecasts?
• How do successful marketers integrate offline advertising (such as TV and Radio) with mobile?
• How to optimize a mobile website for search — is it the same as SEO for the web
• What should the marketing team track in terms of conversion metrics — and how?

Greg Sterling is the local-mobile correspondent for Search Engine Land. He is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media. Cindy Krum is the Chief Executive Officer of Rank-Mobile, a consulting firm which provides mobile marketing consulting for companies who want to drive traffic, sales and loyalty through the mobile channel.

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