Integrating Web Analytics Into The Organization: Getting from “What Happened?” to “Why?”

This webcast looks at how to get beyond analytics as ‘reporting’ and create an environment where analytics help everyone answer — and act upon — the ‘why’ instead of the ‘what.’ More info below…

Speaker: Evan LaPointe, Director, Search Discovery

Webcast date: June 29, 2010

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Webcast Details

Web analytics can identify what’s happening on your website — from keyword or landing page performance to site architecture and technical matters. But the true value in analytics lies in understanding why — so you can make informed business decisions as a result.

Analytics doesn’t just offer insight into web site performance; it can help improve a company’s operational performance. By paying attention to how you execute, you can find ways to improve communications, become more data-driven, involve the right people (and only the right people) in key decisions, and significantly reduce your time to market on both issue resolution and site enhancements.

This webcast looks at how to get beyond analytics as ‘reporting’ and create an environment where analytics help everyone answer — and act upon — the ‘why’ instead of the ‘what.’

You’ll learn:

• That analysis is a trade, not a tool – but tools can provide a mechanical advantage that leads to more insight, more quickly
• How to gain this mechanical advantage over your data and accelerate the pace of innovation and insight in your organization
• Why specialization isn’t always a good thing
• How to get everyone on the same page in terms of analytics

Evan LaPointe is a regular contributor to Search Engine Land’s column Analyze This. He is Director of Client Performance at Search Discovery, author of the blog Atlanta Analytics, and a frequent speaker at industry events.

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