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Online Retail

The 12 Days of PPC…Holiday Marketing Cheer

We’ve got a PPC resource for each of the 12 days of Christmas.. – download now for some holiday marketing cheer! The Trada PPC Primer: A Complete Guide to PPC WhitePaper sponsored by Trada 10 Tips for Setting Your 2012 PPC Budget WhitePaper sponsored by WordStream How to Manage Large Retail PPC Campaigns: Best Practices [...]

How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges

This EBook discusses many of the key challenges that face large, retail PPC marketers and presents best practices at both the tactical and organizational levels.

Powerhouse Holiday Marketing Strategies for Online Retailers

This whitepaper looks at how online retailers and e-commerce sites can best get ready for the 2011 online holiday shopping season.

PPC Planning for Retail, 2012: Ready, Set, Grow!

Thursday, December 1, 2011 - 1 PM EST

Speakers:
Joseph Kerschbaum, Clix Marketing
Thi Thumasathit, Adchemy

Digital Marketing Intelligence: A Guide to Maximize Paid Search & Beat the Competition this Holiday Retail Season

In this guide, AdGooroo details a broad range of invaluable information to help search marketers maximize their paid search program and overcome both current economic challenges and their top PPC competitors…

Seasonal SEO: Recipes for Success

Thursday, October 27, 2011 - 1 PM EDT

Speaker: Anthony Joseph, Optify

The Smarter Consumer

Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need to live up to the values it ascribed to itself but, provided it did that, life was relatively smooth.

Nowadays, the answer is nowhere near so clear cut.…

Meeting the Demands of the Smarter Consumer

By Melissa Schaefer and Laura VanTine

New technologies and socioeconomic trends are reshaping the retail marketplace. The IBM Institute for Business Value recently surveyed over 30,000 people in three mature and three growth markets to discover what consumers will want from retailers in the future.…

Powerhouse Holiday Marketing Strategies for Online Retailers

Thursday, September 29, 2011 - 1 PM EDT

Speaker: Nick Drabicky, Client Services Manager, iProspect

Get in the Habit of Effective SEM for Retail

Today’s webcast, “Managing a Large PPC Retail Campaign,” featured David Rodniztky of PPC Associates, who organized the presentation around “7 Habits of Highly Effective SEM.” Starting with Habit #1, Choosing the Right Search Engines, David pointed out how retail SEM can often be different from plain-vanilla SEM. For example, when choosing the right search engines, [...]