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Site Usability

Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success

In this webcast, we’ll look at how to create a user experience that is customer-centric, targeted, and responsive. In Part I, we’ll look at tactics for audience segmentation — including keywords, user response, geo-location, and more. Shari Thurow, a leading search expert in website usability, will discuss why user segmentation is critical in today’s online [...]

Online Holiday Retail 2009: Tips, Tactics and Timelines for Success

This webcast will give an overview of the current state of online retail – plus predictions for the 2009 holiday shopping season. Find out what to expect – and how to succeed by planning ahead. More webcast info below… Speakers: Eli Goodman, Search Evangelist, comScore Matt Miller, Director, Vertical Solutions, Performics Event Date: June 25, [...]

Search Usability and SEO

Thursday, April 19, 2007 at 1:00 PM EDT Shari Thurow, Author of Search Visibility Webcast Details When customers click on a link from Google, Yahoo, or any other search engine and arrive at your site, do they land at most appropriate Web page? And, if they do not land on the most appropriate page, can [...]