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Mobile Search: The Agency Opportunity

zdefazio — Tue, 10 Jan 2012 22:23:40 +0000

Sponsored by:

Mobile Search: The Agency Opportunity

Tuesday, January 31, 2012 - 1PM EST (10AM PST)

Speakers:
Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, Yahoo!
Patrick Peters, Account Executive, Mobile Sales, Yahoo!

How to Successfully Generate Phone Calls through Mobile Advertising

zdefazio — Tue, 27 Dec 2011 20:15:45 +0000

Sponsored by:

Assessing Call Quality from Your Online Call Campaigns

Thursday, January 26, 2012 - 1PM EST (10AM PST)

Speaker:
John Busby, Vice President, Marchex Institute
Kirby Winfield, Senior Vice President, comScore

Use Call Tracking to Monetize Your Online and Mobile Presence

rsmith — Fri, 02 Sep 2011 16:20:56 +0000

Sponsored by:

Use Call Tracking to Monetize Your Online and Mobile Presence

Wednesday, September 28, 2011 - 1 PM EDT

Speakers:
Charles Laughlin is SVP, Program Director and Managing Editor of BIA/Kelsey.
John Busby is VP of Advertising for Marchex Call Analytics.

Essentials of Online Marketing: A Primer for Brick-and-Mortar Business Owners

rsmith — Mon, 13 Jun 2011 21:27:34 +0000

By Erika Potter, Matt Holyoak, and Andy Sherwin Looking for some help with your online marketing efforts but need to learn enough to ask the right questions? For most small business owners — especially those involved with an offline, brick and mortar presence — online marketing can be like learning a new language. Just the [...]

Mobile Ad Tracking: Top 5 Things You Need to Know

Claire Schoen — Thu, 19 May 2011 21:43:18 +0000

Yesterday’s webcast, “Best Practices in Mobile Search Advertising,” contained several nuggets of great information and tips from mobile marketing expert Kerri Smith of iProspect. Here are the Top 5 Things to Know about Tracking: Most 3rd Party Pixel Solutions Will Encounter Tracking Discrepancies 1st Party Pixels Solutions are Reliable. ALWAYS Launch with a Back-up! You [...]

Royal wedding reading?

Claire Schoen — Thu, 28 Apr 2011 15:15:00 +0000

If you’re getting up early for the royal wedding, why not get something done at the same time — check out our free resources at Search Marketing Now. We’re here to help you find answers to your internet marketing questions! Hosted White Paper: 7 Steps to a Better Search Campaign Whether your focus is organic [...]

Labor Day Reading? New E-Books and Whitepapers at SMN

Claire Schoen — Fri, 03 Sep 2010 15:11:32 +0000

Organizing Paid Search Campaigns Using Intent Looks at how successful marketers are creating relevance and consistency in the consumer experience across all touch points in the process — and experiencing gains in search performance. Whitepaper sponsored by Adchemy Search Marketing and the Mobile Web Outlines the state of mobile marketing, both in pay-per-click (PPC) advertising [...]

Mobile Marketing: SMN E-Book and upcoming Webcast

Claire Schoen — Wed, 18 Aug 2010 20:12:15 +0000

Trying to keep up with mobile marketing? Here are two resources that can help: We’ve literally just posted a new Search Marketing Now E-Book, “Search Marketing on the Mobile Web,” with an overview of the mobile market, plus tips and tactics for mobile SEO and PPC. (Search Marketing Now E-Books are drawn from Search Engine [...]

E-Book: Search Marketing and the Mobile Web

rsmith — Wed, 18 Aug 2010 19:30:03 +0000

Mobile advertising has significantly picked up steam. With a substantial rise in smartphone users, Those statistics show that the long-awaited “year of mobile” may finally be arriving, and mobile marketing may finally begin to reach its potential. It finally makes sense to understand how to effectively use and deploy mobile paid search marketing campaigns. And [...]

How To Develop, Launch and Track a Mobile Marketing Strategy

rsmith — Tue, 10 Aug 2010 19:41:46 +0000

Sponsored by:

How To Develop, Launch and Track a Mobile Marketing Strategy

Speaker: Kerri Smith, Mobile Strategist and Senior Account Manager, Range Online Media