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Local Search and Online Advertising

SMN News: Recently posted and upcoming in February…

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework [...]

National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity

E-Book The convergence of technology and time-pressed consumers has spurred tremendous growth for local search and its multitude of applications. The Internet has become a critical research and shopping tool for many U.S. consumers, who now move comfortably and freely between a wide variety of media channels. Yet whether due to a lack of resources [...]

Wednesday, December 9th, 2009

Local Search Marketing Landscape – WhitePaper at Search Marketing Now

Some recent statistics from the recent WhitePaper, Local Search Marketing: Targeting Consumers in a Diverse Media Landscape, published by 15 Miles/TMP Directional Marketing and comScore. This WhitePaper is available at Search Marketing Now. 84% of local business searchers own a print directory in their homes but this population has been steadily declining since 2007 41% [...]

Local Search Marketing: Targeting Consumers In A Diverse Media Landscape

September 2009 Consumers today are scattered across a wide variety of media channels and are more selective of how they get receive advertising, creating challenges for marketers to reach target audiences and receive positive returns on investment. Inundated by media and business choices, consumers search for local company information when specific needs arise or they’re [...]

Local Business Listings: Straight Talk With the Data Providers

Years ago, if a consumer wanted information on a local business they would just crack open their trusted Yellow Pages. Today, these listings are primarily found online…and they are everywhere. Depending on what source you reference — whether it’s a local search engine, citysearch pages or Internet Yellow Pages — your experience as a consumer [...]

Local Search Marketing: Local Listings GONE WILD!

As consumers become more sophisticated searching for local businesses, accurate online local listings are a more critical part of any successful online marketing strategy. The possibilities are many, and the opportunities huge – but how do businesses keep up with free online local listings? How do you update and correct data that may be syndicated [...]

Local Search: Opportunities for National Marketers

In this webcast, Greg Sterling will discuss the latest developments in the Local Search landscape and how successful brand marketers can – and must – take advantage of local search in their overall marketing efforts. He’ll provide an industry overview, as well as examples of what works – and what doesn’t when national brands turn [...]

Local Online Advertising: Strategies and Tactics Every Company Should Know

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Greg Sterling, Sterling Market Intelligence and Search Engine Land and Ed O’Keefe, Marchex Event Date: October 1, 2008 Duration: 46 minutes In this webcast, analyst Greg Sterling will present the results of new research, as well as case [...]

National Brands Marketing Local

National Brands Marketing Local Wednesday, June 25, 2008 – 1:00 PM EDT (10:00 AM PDT) Speaker: Greg Sterling, Sterling Market Intelligence and Search Engine Land   Webcast Details The majority of consumer transactions take place offline, yet the Internet influences more of them every day. This is the true opportunity for “local search”: tying consumer [...]

Local Search Advertising: The Challenges and Opportunities

Thursday, June 14, 2007 at 1:00 PM EDT Greg Sterling, Local and Mobile Search Correspondent, Search Engine Land Webcast Details “Local Search” has been defined as search on Internet yellow pages and mapping sites. But it can equally be defined as a process by which consumers use the Internet for research to help them make [...]