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	<title>Search Marketing Now - Webcasts, Whitepapers and More! &#187; Local Search and Online Advertising</title>
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	<description>Free Webcasts and Webinars About Search Marketing</description>
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		<title>SMN News: Recently posted and upcoming in February&#8230;</title>
		<link>http://searchmarketingnow.com/smn-news-recently-posted-and-upcoming-in-february-5006</link>
		<comments>http://searchmarketingnow.com/smn-news-recently-posted-and-upcoming-in-february-5006#comments</comments>
		<pubDate>Thu, 28 Jan 2010 23:50:15 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Content Network]]></category>
		<category><![CDATA[Local & Mobile Search]]></category>
		<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Webcasts with Chris Sherman]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=5006</guid>
		<description><![CDATA[Lots going on at Search Marketing Now.
New WhitePaper:
Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing

Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework for marketing success [...]]]></description>
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		<title>National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity</title>
		<link>http://searchmarketingnow.com/national-brands-survival-guide-to-local-search-proven-strategies-to-capture-the-local-opportunity-4937</link>
		<comments>http://searchmarketingnow.com/national-brands-survival-guide-to-local-search-proven-strategies-to-capture-the-local-opportunity-4937#comments</comments>
		<pubDate>Thu, 21 Jan 2010 05:37:23 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[In-House Search Marketing]]></category>
		<category><![CDATA[Local & Mobile Search]]></category>
		<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[White Papers & E-Books]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=4937</guid>
		<description><![CDATA[E-Book
The convergence of technology and time-pressed consumers has spurred tremendous growth for local search and its multitude of applications. The Internet has become a critical research and shopping tool for many U.S. consumers, who now move comfortably and freely between a wide variety of media channels. Yet whether due to a lack of resources or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Search Marketing Landscape &#8211; WhitePaper at Search Marketing Now</title>
		<link>http://searchmarketingnow.com/local-search-marketing-landscape-whitepaper-at-search-marketing-now-4314</link>
		<comments>http://searchmarketingnow.com/local-search-marketing-landscape-whitepaper-at-search-marketing-now-4314#comments</comments>
		<pubDate>Wed, 09 Dec 2009 23:06:46 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Local & Mobile Search]]></category>
		<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[SMN News Updates]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/beta/?p=4314</guid>
		<description><![CDATA[Some recent statistics from the recent WhitePaper, Local Search Marketing: Targeting Consumers in a Diverse Media Landscape, published by 15 Miles/TMP Directional Marketing and comScore. This WhitePaper is available at Search Marketing Now.

 84% of local business searchers own a print directory in their homes but this population has been steadily declining since 2007
 41% [...]]]></description>
		<wfw:commentRss>http://searchmarketingnow.com/local-search-marketing-landscape-whitepaper-at-search-marketing-now-4314/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Search Marketing: Targeting Consumers In A Diverse Media Landscape</title>
		<link>http://searchmarketingnow.com/local-search-marketing-targeting-consumers-in-a-diverse-media-landscape-4330</link>
		<comments>http://searchmarketingnow.com/local-search-marketing-targeting-consumers-in-a-diverse-media-landscape-4330#comments</comments>
		<pubDate>Fri, 20 Nov 2009 23:08:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Local & Mobile Search]]></category>
		<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[Search Marketing Trends & Research]]></category>
		<category><![CDATA[White Papers & E-Books]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/beta/?p=4330</guid>
		<description><![CDATA[September 2009
Consumers today are scattered across a wide variety of media channels and are more selective of how they get receive advertising, creating challenges for marketers to reach target audiences and receive positive returns on investment. Inundated by media and business choices, consumers search for local company information when specific needs arise or they&#8217;re ready [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Local Business  Listings:  Straight Talk With the Data Providers</title>
		<link>http://searchmarketingnow.com/local-business-listings-straight-talk-with-the-data-providers-2631</link>
		<comments>http://searchmarketingnow.com/local-business-listings-straight-talk-with-the-data-providers-2631#comments</comments>
		<pubDate>Wed, 15 Jul 2009 18:50:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Local & Mobile Search]]></category>
		<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Small Business Search Marketing]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=2631</guid>
		<description><![CDATA[Years ago,  if a consumer wanted information on a local business they would just crack open their trusted Yellow Pages.  Today, these listings are primarily found online&#8230;and they are everywhere. Depending on what source you reference &#8212; whether it&#8217;s a local search engine, citysearch pages or Internet Yellow Pages &#8212; your experience as [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Search Marketing: Local Listings GONE WILD!</title>
		<link>http://searchmarketingnow.com/local-search-marketing-local-listings-gone-wild-1642</link>
		<comments>http://searchmarketingnow.com/local-search-marketing-local-listings-gone-wild-1642#comments</comments>
		<pubDate>Mon, 13 Apr 2009 17:51:55 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Local & Mobile Search]]></category>
		<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=1642</guid>
		<description><![CDATA[As consumers become more sophisticated searching for local businesses, accurate online local listings are a more critical part of any successful online marketing strategy. The possibilities are many, and the opportunities huge &#8211; but how do businesses keep up with free online local listings? How do you update and correct data that may be syndicated [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Search: Opportunities for National Marketers</title>
		<link>http://searchmarketingnow.com/local-search-opportunities-for-national-marketers-1176</link>
		<comments>http://searchmarketingnow.com/local-search-opportunities-for-national-marketers-1176#comments</comments>
		<pubDate>Thu, 05 Feb 2009 00:47:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[In-House Search Marketing]]></category>
		<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=1176</guid>
		<description><![CDATA[In this webcast, Greg Sterling will discuss the latest developments in the Local Search landscape and how successful brand marketers can &#8211; and must &#8211; take advantage of local search in their overall marketing efforts. He&#8217;ll provide an industry overview, as well as examples of what works &#8211; and what doesn&#8217;t when national brands turn [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Online Advertising: Strategies and Tactics Every Company Should Know</title>
		<link>http://searchmarketingnow.com/local-online-advertising-strategies-and-tactics-every-company-should-know-486</link>
		<comments>http://searchmarketingnow.com/local-online-advertising-strategies-and-tactics-every-company-should-know-486#comments</comments>
		<pubDate>Sat, 06 Sep 2008 00:33:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=486</guid>
		<description><![CDATA[Please complete the form below, and you will be immediately redirected to the webcast for viewing.
Speaker: Greg Sterling, Sterling Market Intelligence and Search Engine Land and
Ed O’Keefe, Marchex 
Event Date: October 1, 2008
Duration: 46 minutes
In this webcast, analyst Greg Sterling will present the results of new research, as well as case studies that demonstrate just [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>National Brands Marketing Local</title>
		<link>http://searchmarketingnow.com/national-brands-marketing-local-121</link>
		<comments>http://searchmarketingnow.com/national-brands-marketing-local-121#comments</comments>
		<pubDate>Wed, 21 May 2008 17:51:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=121</guid>
		<description><![CDATA[National Brands Marketing Local
Wednesday, June 25, 2008 &#8211; 1:00 PM EDT (10:00 AM PDT)
Speaker: Greg Sterling, Sterling Market Intelligence and Search Engine Land

&#160;
Webcast Details
The majority of consumer transactions take place offline, yet the Internet influences more of them every day. This is the true opportunity for &#8220;local search&#8221;: tying consumer Internet research to offline conversions.
As [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Search Advertising: The Challenges and Opportunities</title>
		<link>http://searchmarketingnow.com/local-search-advertising-the-challenges-and-opportunities-24</link>
		<comments>http://searchmarketingnow.com/local-search-advertising-the-challenges-and-opportunities-24#comments</comments>
		<pubDate>Fri, 02 Nov 2007 07:26:40 +0000</pubDate>
		<dc:creator>Search Marketing Now</dc:creator>
				<category><![CDATA[Local & Mobile Search]]></category>
		<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Webcasts with Chris Sherman]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/webcasts/070614</guid>
		<description><![CDATA[Thursday, June 14, 2007 at 1:00 PM EDT
Greg Sterling, Local and Mobile Search Correspondent, Search Engine Land


Webcast Details
&#8220;Local Search&#8221; has been defined as search on Internet yellow pages and mapping sites. But it can equally be defined as a process by which consumers use the Internet for research to help them make offline buying decisions. [...]]]></description>
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		<slash:comments>0</slash:comments>
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