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Mobile Advertising

Assessing Call Quality from Your Online Call Campaigns

Thursday, January 26, 2012 - 1PM EST (10AM PST)

Speaker:
John Busby, Vice President, Marchex Institute
Kirby Winfield, Senior Vice President, comScore

Mobile Ad Tracking: Top 5 Things You Need to Know

Yesterday’s webcast, “Best Practices in Mobile Search Advertising,” contained several nuggets of great information and tips from mobile marketing expert Kerri Smith of iProspect. Here are the Top 5 Things to Know about Tracking: Most 3rd Party Pixel Solutions Will Encounter Tracking Discrepancies 1st Party Pixels Solutions are Reliable. ALWAYS Launch with a Back-up! You [...]

Royal wedding reading?

If you’re getting up early for the royal wedding, why not get something done at the same time — check out our free resources at Search Marketing Now. We’re here to help you find answers to your internet marketing questions! Hosted White Paper: 7 Steps to a Better Search Campaign Whether your focus is organic [...]

Labor Day Reading? New E-Books and Whitepapers at SMN

Organizing Paid Search Campaigns Using Intent Looks at how successful marketers are creating relevance and consistency in the consumer experience across all touch points in the process — and experiencing gains in search performance. Whitepaper sponsored by Adchemy Search Marketing and the Mobile Web Outlines the state of mobile marketing, both in pay-per-click (PPC) advertising [...]

Mobile Marketing: SMN E-Book and upcoming Webcast

Trying to keep up with mobile marketing? Here are two resources that can help: We’ve literally just posted a new Search Marketing Now E-Book, “Search Marketing on the Mobile Web,” with an overview of the mobile market, plus tips and tactics for mobile SEO and PPC. (Search Marketing Now E-Books are drawn from Search Engine [...]

E-Book: Search Marketing and the Mobile Web

Mobile advertising has significantly picked up steam. With a substantial rise in smartphone users, Those statistics show that the long-awaited “year of mobile” may finally be arriving, and mobile marketing may finally begin to reach its potential. It finally makes sense to understand how to effectively use and deploy mobile paid search marketing campaigns. And [...]

SMN News: Recently posted and upcoming in February…

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework [...]

Integrating Mobile Marketing into a Large-Scale Marketing Campaign

In this webcast, we explore how large-brand and multi-channel marketers can integrate mobile into an existing marketing campaign. With resources already stretched, how can marketers maximize ROI by adding mobile marketing to the overall marketing plan? More webcast info below… Speakers: Greg Sterling, Sterling Market Intelligence and Search Engine Land Cindy Krum, Rank-Mobile Event Date: [...]

Revving Up for Mobile Search Marketing

Thursday, April 26, 2007 at 1:00 PM EDT Chris Sherman, Executive Editor, Search Engine Land Webcast Details The significance of mobile search is increasing as new cell phone and handheld device platforms proliferate. As consumers continue to adopt mobile technology, mobile marketing opportunities are growing. Are you ready to ride this next wave of search [...]