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	<title>Search Marketing Now - Webcasts, Whitepapers and More! &#187; Mobile Advertising</title>
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		<title>SMN News: Recently posted and upcoming in February&#8230;</title>
		<link>http://searchmarketingnow.com/smn-news-recently-posted-and-upcoming-in-february-5006</link>
		<comments>http://searchmarketingnow.com/smn-news-recently-posted-and-upcoming-in-february-5006#comments</comments>
		<pubDate>Thu, 28 Jan 2010 23:50:15 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Content Network]]></category>
		<category><![CDATA[Local & Mobile Search]]></category>
		<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Webcasts with Chris Sherman]]></category>

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		<description><![CDATA[Lots going on at Search Marketing Now.
New WhitePaper:
Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing

Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework for marketing success [...]]]></description>
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		<title>Integrating Mobile Marketing into a Large-Scale Marketing Campaign</title>
		<link>http://searchmarketingnow.com/integrating-mobile-marketing-into-a-large-scale-marketing-campaign-2542</link>
		<comments>http://searchmarketingnow.com/integrating-mobile-marketing-into-a-large-scale-marketing-campaign-2542#comments</comments>
		<pubDate>Mon, 06 Jul 2009 14:54:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Multi-Channel Marketing]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

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		<description><![CDATA[In this webcast, we explore how large-brand and multi-channel marketers can integrate mobile into an existing marketing campaign. With resources already stretched, how can marketers maximize ROI by adding mobile marketing to the overall marketing plan? More webcast info below&#8230;
Speakers: Greg Sterling, Sterling Market Intelligence and Search Engine Land
Cindy Krum, Rank-Mobile
Event Date: August 11, 2009
Duration: [...]]]></description>
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		<title>Revving Up for Mobile Search Marketing</title>
		<link>http://searchmarketingnow.com/revving-up-for-mobile-search-marketing-26</link>
		<comments>http://searchmarketingnow.com/revving-up-for-mobile-search-marketing-26#comments</comments>
		<pubDate>Fri, 02 Nov 2007 07:30:16 +0000</pubDate>
		<dc:creator>Search Marketing Now</dc:creator>
				<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Webcasts with Chris Sherman]]></category>

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		<description><![CDATA[Thursday, April 26, 2007 at 1:00 PM EDT
Chris Sherman, Executive Editor, Search Engine Land


Webcast Details
The significance of mobile search is increasing as new cell phone and handheld device platforms proliferate. As consumers continue to adopt mobile technology, mobile marketing opportunities are growing.
Are you ready to ride this next wave of search marketing? Search expert Chris [...]]]></description>
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