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Online Marketing Strategy

SMN News: Recently posted and upcoming in February…

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing

Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework for marketing success [...]

National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity

E-Book The convergence of technology and time-pressed consumers has spurred tremendous growth for local search and its multitude of applications. The Internet has become a critical research and shopping tool for many U.S. consumers, who now move comfortably and freely between a wide variety of media channels. Yet whether due to a lack of resources or [...]

Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success

In this webcast, we’ll look at how to create a user experience that is customer-centric , targeted, and responsive. In Part I, we’ll look at tactics for audience segmentation — including keywords, user response, geo-location, and more. Shari Thurow, a leading search expert in website usability, will discuss why user segmentation is critical in [...]

Ask the Search Engines: War Stories from the World Tour

For six weeks during the Fall of 2009 executives from iProspect — in partnership with executives from Google, Yahoo! and Microsoft — traveled to 10 cities around the U.S. hosting events for 15-25 search engine marketers in each city. At these events the iProspect and search engine executives flew totally without a net – [...]

Ask iProspect: PPC Strategy & Tactics from the Experts

In this webcast, we will give the audience a chance to ask the experts about paid search advertising. Senior management from iProspect, the Original Search Engine Marketing Firm, will open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to paid search. More info [...]

Boost ROI with Coordinated Online and Search Marketing Teams

This webcast looks at how you can – and must – build consensus and cooperation among key members of your marketing team. We’ll show how team members working in each digital channel must share the same attitude, goals, and governance to successfully support the organization and across marketing channels. More info below… Speaker: Mike Moran, Author, [...]

Integrating Mobile Marketing into a Large-Scale Marketing Campaign

In this webcast, we explore how large-brand and multi-channel marketers can integrate mobile into an existing marketing campaign. With resources already stretched, how can marketers maximize ROI by adding mobile marketing to the overall marketing plan? More webcast info below… Speakers: Greg Sterling, Sterling Market Intelligence and Search Engine Land Cindy Krum, Rank-Mobile Event Date: August 11, 2009 Duration: [...]

Attribution Management Buyer's Guide: 10 Features of a Good Advertising Analytics Solution

This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution. More webcast info below… Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer Event Date: July 28, 2009 Duration: 62 minutes Please note all fields [...]

How Large Offline Marketers Drive Superior Search Marketing Results

In this webcast, Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He’ll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he’ll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a [...]

Online Holiday Retail 2009: Tips, Tactics and Timelines for Success

This webcast will give an overview of the current state of online retail – plus predictions for the 2009 holiday shopping season. Find out what to expect – and how to succeed by planning ahead. More webcast info below… Speakers: Eli Goodman, Search Evangelist, comScore Matt Miller, Director, Vertical Solutions, Performics Event Date: June 25, 2009 Duration: 59 minutes Please [...]