Library » Online Marketing Strategy
Online Marketing Strategy
Assessing Call Quality from Your Online Call Campaigns
Thursday, January 26, 2012 - 1PM EST (10AM PST)
Speaker:
John Busby, Vice President, Marchex Institute
Kirby Winfield, Senior Vice President, comScore
The 12 Days of PPC…Holiday Marketing Cheer
We’ve got a PPC resource for each of the 12 days of Christmas.. – download now for some holiday marketing cheer! The Trada PPC Primer: A Complete Guide to PPC WhitePaper sponsored by Trada 10 Tips for Setting Your 2012 PPC Budget WhitePaper sponsored by WordStream How to Manage Large Retail PPC Campaigns: Best Practices [...]
Google's Recent Algorithm Changes: The Impact on 2012 Marketing Strategy
Thursday, December 15, 2011 - 1 PM EST
Speakers:
Steve Beatty, SEO Manager
Alex Funk, Sr. Manager, Paid Media, Covario
Debra Mastaler, President Alliance-Link
Powerhouse Holiday Marketing Strategies for Online Retailers
This whitepaper looks at how online retailers and e-commerce sites can best get ready for the 2011 online holiday shopping season.
PPC Planning for Retail, 2012: Ready, Set, Grow!
Thursday, December 1, 2011 - 1 PM EST
Speakers:
Joseph Kerschbaum, Clix Marketing
Thi Thumasathit, Adchemy
Search and Display: Capitalizing on the Retargeting Opportunity
This E-Book discusses the current state of online display advertising, including its growth, its synergies and relationship with PPC, and the new retargeting opportunities…
Using Satisfaction Surveys to Achieve a Competitive Advantage
No matter what type of business you are in, surveys are an important tool to help you collect the information you need to understand and evaluate satisfaction.
Discover how you can create satisfaction surveys quickly and easily and let you choose the best method to capture this valuable information.
Explode Six Marketing Myths
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won't just survive, you'll thrive.
How to Integrate Search into Your Other Marketing Channels
Tuesday, October 18, 2011 - 1 PM EDT (10 AM PDT)
Speaker: Jeff Licciardi, Performics
The Smarter Consumer
Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need to live up to the values it ascribed to itself but, provided it did that, life was relatively smooth.
Nowadays, the answer is nowhere near so clear cut.…
