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Online Marketing Strategy

Links, Link-Building and Public Relations

Thursday, September 16 - 1 PM EDT (10 AM PDT)

Speaker: Eric Ward, ericward.com
Q+A Panelist: Chris Sherman

Key topics of discussion will include:

• Link popularity defined for public relations
• Best practices for building quality links
• What should a press release look like in 2010?
• Purposeful Social Linking Tips

E-Book: Why Display Matters to Search Marketers

By Jeff Green, The Trade Desk Online advertising has matured to a point where there is an real opportunity for search marketers — by applying search expertise to display advertising. This E-Book explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the [...]

Content Marketing and Link Building: Publishing is the New Marketing

Today’s customer doesn’t want to hear about how great your product is — they want answers and cures for their pain points. They want a compelling story. Creating that compelling content has become increasingly necessary to drive a successful online marketing campaign, especially when it comes to marketing within social media. If you want to [...]

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National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity

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Ask iProspect: PPC Strategy & Tactics from the Experts

In this webcast, we will give the audience a chance to ask the experts about paid search advertising. Senior management from iProspect, the Original Search Engine Marketing Firm, will open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to paid search. More [...]