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B2B Marketing
PPC Keyword Research and the B2B Buyer
Tuesday, April 6, 2010 – 1 PM EDT (10 AM PDT) Speaker: Gord Hotchkiss, Enquiro
Webcast Details B2B search marketing is very different from B2C, but not for the reasons you might expect. Here are the three biggest challenges for the B2B search marketer:
1. There’s often no common vocabulary for keyword selection – Unlike many consumer categories, [...]
5 Ghastly PPC Mistakes to Avoid
Tuesday, October 14, 2008 – 1 PM EDT (10:00 AM PDT) Patricia Hursh, SmartSearch Marketing
Webcast Details Paid search can be one of the most rewarding – but most complex – pieces of your online advertising and marketing campaign. Do it well, and you can achieve great results. But do it incorrectly and you could find yourself losing [...]
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