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B2B Content Marketing – Notes from June 14 webcast

Some highlights from our June 14 Webcast, B2B Content Creation and Syndication: Secrets of Success Speakers: Maria Pergolino, Director of Marketing, Marketo Manny Rivas, aimClear Maria kicked off – talking about what content marketing is, why it’s important and some of the types of content used in content marketing: Content marketing is more than just [...]

PPC Keyword Research and the B2B Buyer

This webcast will use research from Enquiro’s BuyerSphere Project to show how marketers can gain a better understanding of prospect intent to significantly improve their search strategy. More info below… Speaker: Gord Hotchkiss, Enquiro Webcast date: April 6, 2010 Please complete the form below, and you will be immediately redirected to the webcast for viewing. [...]

5 Ghastly PPC Mistakes to Avoid

Tuesday, October 14, 2008 – 1 PM EDT (10:00 AM PDT) Patricia Hursh, SmartSearch Marketing   Webcast Details Paid search can be one of the most rewarding – but most complex – pieces of your online advertising and marketing campaign. Do it well, and you can achieve great results. But do it incorrectly and you [...]