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	<title>Search Marketing Now - Webcasts, Whitepapers and More! &#187; Online Marketing Strategy</title>
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	<link>http://searchmarketingnow.com</link>
	<description>Free Webcasts and Webinars About Search Marketing</description>
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		<title>E-Book: Why Display Matters to Search Marketers</title>
		<link>http://searchmarketingnow.com/e-book-why-display-matters-to-search-marketers-5967</link>
		<comments>http://searchmarketingnow.com/e-book-why-display-matters-to-search-marketers-5967#comments</comments>
		<pubDate>Tue, 29 Jun 2010 20:10:42 +0000</pubDate>
		<dc:creator>rsmith</dc:creator>
				<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[White Papers & E-Books]]></category>

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		<description><![CDATA[By Jeff Green, The Trade Desk
Online advertising has matured to a point where there is an real opportunity for search marketers &#8212; by applying search expertise to display advertising.
This E-Book explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the growing online [...]]]></description>
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		<title>Content Marketing and Link Building: Publishing is the New Marketing</title>
		<link>http://searchmarketingnow.com/content-marketing-publishing-is-the-new-marketing-2-5508</link>
		<comments>http://searchmarketingnow.com/content-marketing-publishing-is-the-new-marketing-2-5508#comments</comments>
		<pubDate>Mon, 19 Apr 2010 20:55:33 +0000</pubDate>
		<dc:creator>rsmith</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=5508</guid>
		<description><![CDATA[Today&#8217;s customer doesn&#8217;t want to hear about how great your product is &#8212; they want answers and cures for their pain points. They want a compelling story. 
Creating that compelling content has become increasingly necessary to drive a successful online marketing campaign, especially when it comes to marketing within social media. If you want to [...]]]></description>
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		<title>Integrating Search Within the Overall Marketing Mix:  Best Practices</title>
		<link>http://searchmarketingnow.com/integrating-search-within-the-overall-marketing-mix-best-practices-5321</link>
		<comments>http://searchmarketingnow.com/integrating-search-within-the-overall-marketing-mix-best-practices-5321#comments</comments>
		<pubDate>Sat, 13 Mar 2010 17:44:13 +0000</pubDate>
		<dc:creator>Chris McDonagh</dc:creator>
				<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[Online and Offline Marketing]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=5321</guid>
		<description><![CDATA[In January and February 2010, executives from iProspect and Google partnered on a series of live events around the country, focusing on the need for organizations to integrate search marketing campaigns with other marketing channels.
Whether it&#8217;s offline channels such as TV, print, direct mail, etc., that generate demand and cause prospective customers to perform online [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PPC Keyword Research and the B2B Buyer</title>
		<link>http://searchmarketingnow.com/ppc-keyword-research-and-the-b2b-buyer-5309</link>
		<comments>http://searchmarketingnow.com/ppc-keyword-research-and-the-b2b-buyer-5309#comments</comments>
		<pubDate>Sat, 13 Mar 2010 16:13:14 +0000</pubDate>
		<dc:creator>Chris McDonagh</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=5309</guid>
		<description><![CDATA[Tuesday, April 6, 2010 &#8211; 1 PM EDT (10 AM PDT)
Speaker: Gord Hotchkiss, Enquiro

&#160;
Webcast Details
B2B search marketing is very different from B2C, but not for the reasons you might expect. Here are the three biggest challenges for the B2B search marketer: 

1. There’s often no common vocabulary for keyword selection – Unlike many consumer categories, [...]]]></description>
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		<title>SMN News: Recently posted and upcoming in February&#8230;</title>
		<link>http://searchmarketingnow.com/smn-news-recently-posted-and-upcoming-in-february-5006</link>
		<comments>http://searchmarketingnow.com/smn-news-recently-posted-and-upcoming-in-february-5006#comments</comments>
		<pubDate>Thu, 28 Jan 2010 23:50:15 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Content Network]]></category>
		<category><![CDATA[Local & Mobile Search]]></category>
		<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Webcasts with Chris Sherman]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=5006</guid>
		<description><![CDATA[Lots going on at Search Marketing Now.
New WhitePaper:
Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing

Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework for marketing success [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity</title>
		<link>http://searchmarketingnow.com/national-brands-survival-guide-to-local-search-proven-strategies-to-capture-the-local-opportunity-4937</link>
		<comments>http://searchmarketingnow.com/national-brands-survival-guide-to-local-search-proven-strategies-to-capture-the-local-opportunity-4937#comments</comments>
		<pubDate>Thu, 21 Jan 2010 05:37:23 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[In-House Search Marketing]]></category>
		<category><![CDATA[Local & Mobile Search]]></category>
		<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[White Papers & E-Books]]></category>

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		<description><![CDATA[E-Book
The convergence of technology and time-pressed consumers has spurred tremendous growth for local search and its multitude of applications. The Internet has become a critical research and shopping tool for many U.S. consumers, who now move comfortably and freely between a wide variety of media channels. Yet whether due to a lack of resources or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success</title>
		<link>http://searchmarketingnow.com/making-online-marketing-relevant-and-responsive-tactics-and-a-tool-for-success-4525</link>
		<comments>http://searchmarketingnow.com/making-online-marketing-relevant-and-responsive-tactics-and-a-tool-for-success-4525#comments</comments>
		<pubDate>Fri, 30 Oct 2009 14:03:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Site Usability]]></category>
		<category><![CDATA[e-Commerce marketing]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/beta/?p=4525</guid>
		<description><![CDATA[In this webcast, we&#8217;ll look at how to create a user experience that is customer-centric, targeted, and responsive.  
In Part I, we&#8217;ll look at tactics for audience segmentation &#8212; including keywords, user response, geo-location, and more. Shari Thurow, a leading search expert in website usability, will discuss why user segmentation is critical in today&#8217;s [...]]]></description>
		<wfw:commentRss>http://searchmarketingnow.com/making-online-marketing-relevant-and-responsive-tactics-and-a-tool-for-success-4525/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ask the Search Engines: War Stories from the World Tour</title>
		<link>http://searchmarketingnow.com/ask-the-search-engines-war-stories-from-the-world-tour-4529</link>
		<comments>http://searchmarketingnow.com/ask-the-search-engines-war-stories-from-the-world-tour-4529#comments</comments>
		<pubDate>Mon, 26 Oct 2009 17:14:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Agency SEM]]></category>
		<category><![CDATA[In-House Search Marketing]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Marketing - General]]></category>
		<category><![CDATA[Search Marketing Trends & Research]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/beta/?p=4529</guid>
		<description><![CDATA[For six weeks during the Fall of 2009 executives from iProspect &#8212; in partnership with executives from Google, Yahoo! and Microsoft &#8212; traveled to 10 cities around the U.S. hosting events for 15-25 search engine marketers in each city.  At these events the iProspect and search engine executives flew totally without a net – [...]]]></description>
		<wfw:commentRss>http://searchmarketingnow.com/ask-the-search-engines-war-stories-from-the-world-tour-4529/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ask iProspect:  PPC Strategy &amp; Tactics from the Experts</title>
		<link>http://searchmarketingnow.com/ask-iprospect-ppc-strategy-tactics-from-the-experts-3460</link>
		<comments>http://searchmarketingnow.com/ask-iprospect-ppc-strategy-tactics-from-the-experts-3460#comments</comments>
		<pubDate>Mon, 28 Sep 2009 13:14:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Multi-Channel Marketing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Advanced]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=3460</guid>
		<description><![CDATA[In this webcast, we will give the audience a chance to ask the experts about paid search advertising.
Senior management from iProspect, the Original Search Engine Marketing Firm, will open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to paid search. More info [...]]]></description>
		<wfw:commentRss>http://searchmarketingnow.com/ask-iprospect-ppc-strategy-tactics-from-the-experts-3460/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boost ROI with Coordinated Online and Search Marketing Teams</title>
		<link>http://searchmarketingnow.com/boost-roi-with-coordinated-online-and-search-marketing-teams-2906</link>
		<comments>http://searchmarketingnow.com/boost-roi-with-coordinated-online-and-search-marketing-teams-2906#comments</comments>
		<pubDate>Mon, 10 Aug 2009 17:03:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Multi-Channel Marketing]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[Online and Offline Marketing]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=2906</guid>
		<description><![CDATA[This webcast looks at how you can &#8211; and must &#8211; build consensus and cooperation among key members of your marketing team. We&#8217;ll show how team members working in each digital channel must share the same attitude, goals, and governance to successfully support the organization and across marketing channels. More info below&#8230;
Speaker: Mike Moran, Author, [...]]]></description>
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		<slash:comments>0</slash:comments>
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