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How to Successfully Generate Phone Calls through Mobile Advertising

zdefazio — Tue, 27 Dec 2011 20:15:45 +0000

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Assessing Call Quality from Your Online Call Campaigns

Thursday, January 26, 2012 - 1PM EST (10AM PST)

Speaker:
John Busby, Vice President, Marchex Institute
Kirby Winfield, Senior Vice President, comScore

The 12 Days of PPC…Holiday Marketing Cheer

Claire Schoen — Thu, 08 Dec 2011 23:40:52 +0000

We’ve got a PPC resource for each of the 12 days of Christmas.. – download now for some holiday marketing cheer! The Trada PPC Primer: A Complete Guide to PPC WhitePaper sponsored by Trada 10 Tips for Setting Your 2012 PPC Budget WhitePaper sponsored by WordStream How to Manage Large Retail PPC Campaigns: Best Practices [...]

Google’s Recent Algorithm Changes: The Impact on 2012 Marketing Strategy

admin — Tue, 22 Nov 2011 22:38:08 +0000

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Google's Recent Algorithm Changes: The Impact on 2012 Marketing Strategy

Thursday, December 15, 2011 - 1 PM EST

Speakers:
Steve Beatty, SEO Manager
Alex Funk, Sr. Manager, Paid Media, Covario
Debra Mastaler, President Alliance-Link

Powerhouse Holiday Marketing Strategies for Online Retailers

rsmith — Wed, 09 Nov 2011 15:55:46 +0000

This whitepaper looks at how online retailers and e-commerce sites can best get ready for the 2011 online holiday shopping season.

PPC Planning for Retail, 2012: Ready, Set, Grow!

rsmith — Wed, 02 Nov 2011 13:00:53 +0000

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PPC Planning for Retail, 2012: Ready, Set, Grow!

Thursday, December 1, 2011 - 1 PM EST

Speakers:
Joseph Kerschbaum, Clix Marketing
Thi Thumasathit, Adchemy

Search and Display: Capitalizing on the Retargeting Opportunity

rsmith — Thu, 27 Oct 2011 20:18:57 +0000

This E-Book discusses the current state of online display advertising, including its growth, its synergies and relationship with PPC, and the new retargeting opportunities…

Using Satisfaction Surveys to Achieve a Competitive Advantage

rsmith — Fri, 14 Oct 2011 18:31:04 +0000

No matter what type of business you are in, surveys are an important tool to help you collect the information you need to understand and evaluate satisfaction.

Discover how you can create satisfaction surveys quickly and easily and let you choose the best method to capture this valuable information.

Explode Six Marketing Myths

rsmith — Fri, 14 Oct 2011 17:54:39 +0000

Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won't just survive, you'll thrive.

How to Integrate Search into Your Other Marketing Channels

admin — Fri, 07 Oct 2011 17:40:47 +0000

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How to Integrate Search into Your Other Marketing Channels

Tuesday, October 18, 2011 - 1 PM EDT (10 AM PDT)

Speaker: Jeff Licciardi, Performics

The Smarter Consumer

rsmith — Wed, 21 Sep 2011 19:21:04 +0000

Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need to live up to the values it ascribed to itself but, provided it did that, life was relatively smooth.

Nowadays, the answer is nowhere near so clear cut.…