Search Marketing Now - Webcasts, Whitepapers and More! » Multi-Channel Marketing

Explode Six Marketing Myths

rsmith — Fri, 14 Oct 2011 17:54:39 +0000

Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won't just survive, you'll thrive.

How to Integrate Search into Your Other Marketing Channels

admin — Fri, 07 Oct 2011 17:40:47 +0000

Sponsored by:

How to Integrate Search into Your Other Marketing Channels

Tuesday, October 18, 2011 - 1 PM EDT (10 AM PDT)

Speaker: Jeff Licciardi, Performics

Ask iProspect: PPC Strategy & Tactics from the Experts

admin — Mon, 28 Sep 2009 13:14:06 +0000

In this webcast, we will give the audience a chance to ask the experts about paid search advertising. Senior management from iProspect, the Original Search Engine Marketing Firm, will open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to paid search. More [...]

Boost ROI with Coordinated Online and Search Marketing Teams

admin — Mon, 10 Aug 2009 17:03:35 +0000

This webcast looks at how you can – and must – build consensus and cooperation among key members of your marketing team. We’ll show how team members working in each digital channel must share the same attitude, goals, and governance to successfully support the organization and across marketing channels. More info below… Speaker: Mike Moran, [...]

Integrating Mobile Marketing into a Large-Scale Marketing Campaign

admin — Mon, 06 Jul 2009 14:54:47 +0000

In this webcast, we explore how large-brand and multi-channel marketers can integrate mobile into an existing marketing campaign. With resources already stretched, how can marketers maximize ROI by adding mobile marketing to the overall marketing plan? More webcast info below… Speakers: Greg Sterling, Sterling Market Intelligence and Search Engine Land Cindy Krum, Rank-Mobile Event Date: [...]

How Large Offline Marketers Drive Superior Search Marketing Results

admin — Tue, 02 Jun 2009 16:33:35 +0000

In this webcast, Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He’ll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he’ll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a [...]

Attribution Management Forum 2.0 – Measuring an Ad’s Value

admin — Wed, 07 Jan 2009 14:39:39 +0000

This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad. More webcast info below… Speaker: Adam Goldberg, Clear Saleing Event Date: January 29, 2009 Duration: 52 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please [...]

How Large Offline Marketers Drive Superior Search Marketing Results

admin — Mon, 11 Aug 2008 16:28:27 +0000

How Large Offline Marketers Drive Superior Search Marketing Results Tuesday, September 9, 2008 – 1 PM EDT (10:00 AM PDT) Chris Sherman, Search Engine Land

Web Analytics and Beyond: Bridging the Online-Offline Gap

admin — Mon, 14 Apr 2008 23:50:17 +0000

Web Analytics and Beyond: Bridging the Online-Offline Gap Thursday, May 15, 2008 – 1:00 PM EDT (10:00 AM PDT) Speakers: Christine Churchill, President, KeyRelevanceKeith Maddox, CEO, SiteAcuity Webcast Details Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline [...]