Library » Online Marketing Strategy

Online Marketing Strategy

Integrating Mobile Marketing into a Large-Scale Marketing Campaign

In this webcast, we explore how large-brand and multi-channel marketers can integrate mobile into an existing marketing campaign. With resources already stretched, how can marketers maximize ROI by adding mobile marketing to the overall marketing plan? More webcast info below… Speakers: Greg Sterling, Sterling Market Intelligence and Search Engine Land Cindy Krum, Rank-Mobile Event Date: August 11, 2009 Duration: [...]

Attribution Management Buyer’s Guide: 10 Features of a Good Advertising Analytics Solution

This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution. More webcast info below… Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer Event Date: July 28, 2009 Duration: 62 minutes Please note all fields [...]

How Large Offline Marketers Drive Superior Search Marketing Results

In this webcast, Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He’ll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he’ll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a [...]

Online Holiday Retail 2009: Tips, Tactics and Timelines for Success

This webcast will give an overview of the current state of online retail – plus predictions for the 2009 holiday shopping season. Find out what to expect – and how to succeed by planning ahead. More webcast info below… Speakers: Eli Goodman, Search Evangelist, comScore Matt Miller, Director, Vertical Solutions, Performics Event Date: June 25, 2009 Duration: 59 minutes Please [...]

Attribution Management Forum 2.0 – Measuring an Ad’s Value

This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad. More webcast info below… Speaker: Adam Goldberg, Clear Saleing Event Date: January 29, 2009 Duration: 52 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note all fields are [...]

5 Ghastly PPC Mistakes to Avoid

Tuesday, October 14, 2008 – 1 PM EDT (10:00 AM PDT) Patricia Hursh, SmartSearch Marketing

  Webcast Details Paid search can be one of the most rewarding – but most complex – pieces of your online advertising and marketing campaign. Do it well, and you can achieve great results. But do it incorrectly and you could find yourself losing [...]

Measuring an Ad’s Value: A Forum Discussion

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Adam Goldberg, Clear Saleing Event Date: October 28, 2008 Duration: 65 minutes This webcast brings together the online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation [...]

How Large Offline Marketers Drive Superior Search Marketing Results

How Large Offline Marketers Drive Superior Search Marketing Results Tuesday, September 9, 2008 – 1 PM EDT (10:00 AM PDT) Chris Sherman, Search Engine Land

Search as a Strategic Planning Tool

Search as a Strategic Planning Tool Tuesday, June 24, 2008 – 1 PM EDT (10AM PDT) Speakers: Gord Hotchkiss, Enquiro & James Lamberti, comScore

Webcast Details Search is no longer just a tactical tool for online marketers – it’s become an important piece of any successful marketing strategy. Progressive marketers understand that search can be used to gain insight [...]

Monday, April 14th, 2008

Web Analytics and Beyond: Bridging the Online-Offline Gap

Web Analytics and Beyond: Bridging the Online-Offline Gap Thursday, May 15, 2008 – 1:00 PM EDT (10:00 AM PDT)

Speakers: Christine Churchill, President, KeyRelevanceKeith Maddox, CEO, SiteAcuity

  Webcast Details Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline conversions are missing an important [...]