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Online Marketing Strategy

Meeting the Demands of the Smarter Consumer

By Melissa Schaefer and Laura VanTine

New technologies and socioeconomic trends are reshaping the retail marketplace. The IBM Institute for Business Value recently surveyed over 30,000 people in three mature and three growth markets to discover what consumers will want from retailers in the future.…

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Use Call Tracking to Monetize Your Online and Mobile Presence

Wednesday, September 28, 2011 - 1 PM EDT

Speakers:
Charles Laughlin is SVP, Program Director and Managing Editor of BIA/Kelsey.
John Busby is VP of Advertising for Marchex Call Analytics.

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Using Personas to Boost Online Marketing and SEO

Wednesday, September 21, 2011 - 1 PM EDT

Speakers:
Vanessa Fox, Search Engine Land
Erez Barak, Optify

Using Fresh Content To Convert Website Traffic to Customers and Sales

Websites with a lot of visitors tend to sell more goods and services than those that don’t. For many the question is how to gain more traffic to a website and how to make that web traffic convert to customers and sales. One answer is fresh content. In simple terms, when people like what they [...]

B2B Content Marketing – Notes from June 14 webcast

Some highlights from our June 14 Webcast, B2B Content Creation and Syndication: Secrets of Success Speakers: Maria Pergolino, Director of Marketing, Marketo Manny Rivas, aimClear Maria kicked off – talking about what content marketing is, why it’s important and some of the types of content used in content marketing: Content marketing is more than just [...]

Essentials of Online Marketing: A Primer for Brick-and-Mortar Business Owners

By Erika Potter, Matt Holyoak, and Andy Sherwin Looking for some help with your online marketing efforts but need to learn enough to ask the right questions? For most small business owners — especially those involved with an offline, brick and mortar presence — online marketing can be like learning a new language. Just the [...]

Danny Sullivan and Chris Sherman on Jan 25: “Search Marketing 2011″

Next Tuesday, January 25 at 1 PM Eastern, Search Marketing Now hosts a special one-hour webcast featuring Danny Sullivan and Chris Sherman. The webcast will follow a Q+A format, using questions posed by attendees at registration as well as those submitted by attendees during the live webcast. Titled “Search Marketing 2011: What to Expect — [...]

Take a holiday break… Best wishes from Search Marketing Now

Search Marketing Now wishes you a Happy, Healthy New Year Still at the office while others are out celebrating or shopping? We recommend taking a break by doing any one (or all of these): 1. Take the SMX Biggest Search Geek Contest sponsored by Marin Software — you could win an Apple iPad PLUS a [...]

Majority of marketers using Facebook ads — or planning to

During today’s Search Marketing Now webcast, an audience poll revealed that more than 47% of search and online marketers are currently running ads on Facebook. An equal number said they weren’t running ads but plan on starting. Of those running ads, 2.7% are struggling, while 18.2% are running a full campaign. Only 6.1% saw no [...]

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