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Online Marketing Strategy

Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations

Moderator: Mike Gullaksen, , VP, Search, Covario

Cinzia Anderson, International SEO Manager, Covario
Geeta Randev, Digital Marketing Manager, Research in Motion

Amazing PPC Tactics for Retailers:
Making Your PPC Campaign Relevant

Speakers:
David Szetela, Clix Marketing
Thi Thumsathit, Adchemy

Links, Link-Building and Public Relations

Speaker: Eric Ward, ericward.com
Q+A Panelist: Chris Sherman

Demystifying "Cost Per Acquisition" and its Impact on Search Marketing Campaigns

Speaker: Jeremiah Andrick, Online Customer Acquisition Manager, Logitech

Why Display Matters to Search Marketers & How Search Marketers Can Get Involved

This webcast explains the relationship between search advertising and display advertising, and why it is important to engage in both, in order to reach the growing online audiences. More info below… Speaker: Jeff Green, CEO, The Trade Desk Webcast date: August 12, 2010 Please complete the form below, and you will be immediately redirected to [...]

E-Book: Why Display Matters to Search Marketers

By Jeff Green, The Trade Desk Online advertising has matured to a point where there is an real opportunity for search marketers — by applying search expertise to display advertising. This E-Book explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the [...]

Content Marketing and Link Building: Publishing is the New Marketing

Today’s customer doesn’t want to hear about how great your product is — they want answers and cures for their pain points. They want a compelling story. Creating that compelling content has become increasingly necessary to drive a successful online marketing campaign, especially when it comes to marketing within social media. If you want to [...]

Integrating Search Within the Overall Marketing Mix: Best Practices

In January and February 2010, executives from iProspect and Google partnered on a series of live events around the country, focusing on the need for organizations to integrate search marketing campaigns with other marketing channels. Whether it’s offline channels such as TV, print, direct mail, etc., that generate demand and cause prospective customers to perform [...]

PPC Keyword Research and the B2B Buyer

This webcast will use research from Enquiro’s BuyerSphere Project to show how marketers can gain a better understanding of prospect intent to significantly improve their search strategy. More info below… Speaker: Gord Hotchkiss, Enquiro Webcast date: April 6, 2010 Please complete the form below, and you will be immediately redirected to the webcast for viewing. [...]

SMN News: Recently posted and upcoming in February…

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework [...]