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Paid Search

Social Media and the Future of the Agency

This E-Book explores the impact of social media on agencies, including key challenges and how agencies can capitalize on the resulting opportunities for growth and stronger client relationships. Learn how social media has changed the digital landscape, and how digital marketers need to acquire skills to stay competitive.

The 12 Days of PPC…Holiday Marketing Cheer

We’ve got a PPC resource for each of the 12 days of Christmas.. – download now for some holiday marketing cheer! The Trada PPC Primer: A Complete Guide to PPC WhitePaper sponsored by Trada 10 Tips for Setting Your 2012 PPC Budget WhitePaper sponsored by WordStream How to Manage Large Retail PPC Campaigns: Best Practices [...]

Facebook and Paid Search

With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising.

The Trada Paid Search Primer

This 52-page e-book from Trada covers everything you'll need to know to get started in paid search -- from 7 Habits of Highly Successful Search Marketer to ad networks (Google and beyond), Quality Score, Ad Groups, Landing Pages, and much more.

Keep this handy guide on your desktop -- you'll be referring to it often.

10 Tips for Setting Your 2012 PPC Budget

As the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012. Don’t get caught short with your PPC budget planning – setting budgets for your PPC campaigns can be complicated, but it doesn’t have to be difficult.

In this guide, you’ll learn ten best practices to help you get the most from your PPC budgets in 2012.