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Paid Search

PPC Keyword Research and the B2B Buyer

Tuesday, April 6, 2010 – 1 PM EST (10 AM PST) Speaker: Gord Hotchkiss, Enquiro

  Webcast Details B2B search marketing is very different from B2C, but not for the reasons you might expect. Here are the three biggest challenges for the B2B search marketer:

1. There’s often no common vocabulary for keyword selection – Unlike many consumer categories, [...]

Thursday, March 4th, 2010

PPC pricing Models – new E-Book at Search Marketing Now

We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC services, or you’re an advertiser contracting for them, finding the right pricing model is critical to [...]

E-Book: PPC Pricing Models

Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you’re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties. Both the SEM agency and the client will win if the agency can provide [...]

PPC & the Long Tail: How Important is it, Anyway?

Speaker: George Michie, CEO, Rimm-Kaufman Group

Thursday, February 18, 2010 – 1 PM EST (10AM PST)

Webcast Details How important is the long tail? As with most pieces of the paid search game the answer is “it depends.” The importance varies tremendously by the type of business, the number of products/services offered, and how people search for [...]

SMN News: Recently posted and upcoming in February…

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing

Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework for marketing success [...]

Managing PPC in a Cross-Channel World: Hey! That’s My Conversion!

Thursday, February 25th – 1 PM EST – (10 AM PST) Speakers: David Rodnitzky, PPC Associates

  Webcast Details Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex. Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into [...]

PPC Content Networks and Placement Campaigns: How to Optimize for Success

Tuesday, February 9, 2010 – 1 PM EST – (10 AM PST) Speakers: Brad Geddes, bgTheory

  Webcast Details An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand [...]

PPC Testing & Optimization 2010: Best Practices

Speaker: Chris Sherman, Executive Editor – Search Engine Land

Tuesday, January 19 – 1 PM EST (10 AM PST)

Webcast Details Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from [...]

Google’s New Ad Formats – What You Need to Know

Speaker: David Szetela, Owner and CEO, Clix Marketing

Thursday, January 21, 2010 – 1 PM EST – (10 AM PST)

Webcast Details In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help [...]

E-Book: Best Practices in PPC Reporting: Advanced Strategies to Maximize Efficiency and Results

This E-book looks at the elements that go into good PPC reporting. It is divided into three parts: Part I presents seven best practices in PPC reporting to help SEM agency executives increase their analytic skills and reporting effectiveness Part II offers some tips for improving your Excel skills Part III provides a case study of the [...]