Content Network

SMN News: Recently posted and upcoming in February…

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework [...]

PPC Content Networks and Placement Campaigns: How to Optimize for Success

An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand the difference. More info below… Speakers: Brad Geddes, bgTheory Webcast dates: February 9, 2010 Please complete [...]

PPC’s Hidden Opportunity: Advertising on Content Networks

PPC’s Hidden Opportunity: Advertising on Content Networks Tuesday, September 16, 2008 – 1 PM EDT (10:00 AM PDT) David Szetela, Clix Marketing Webcast Details PPC advertisers have traditionally shied away from advertising on content networks like the one included in Google AdWords, fearing high cost and low response rates. But that’s all changing, and [...]