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		<title>How to Boost Quality Score and Campaign Performance with Dynamic Keyword Insertion (DKI) Ads</title>
		<link>http://searchmarketingnow.com/how-to-boost-quality-score-and-campaign-performance-with-dynamic-keyword-insertion-dki-ads-2749</link>
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		<pubDate>Tue, 28 Jul 2009 18:17:31 +0000</pubDate>
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				<category><![CDATA[DKI]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Advanced]]></category>

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		<description><![CDATA[In this webcast, PPC expert Matt Van Wagner shows how to use DKI to improve your ad campaigns. He&#8217;ll also have some fun with examples of DKI ads &#8216;gone wild.&#8217; Matt will debunk certain myths about DKI, while explaining what DKI is, how it really works, and what special DKI features few people either know [...]]]></description>
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