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	<title>Search Marketing Now - Webcasts, Whitepapers and More! &#187; Paid Search</title>
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	<description>Free Webcasts and Webinars About Search Marketing</description>
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		<title>E-Book: Why Display Matters to Search Marketers</title>
		<link>http://searchmarketingnow.com/e-book-why-display-matters-to-search-marketers-5967</link>
		<comments>http://searchmarketingnow.com/e-book-why-display-matters-to-search-marketers-5967#comments</comments>
		<pubDate>Tue, 29 Jun 2010 20:10:42 +0000</pubDate>
		<dc:creator>rsmith</dc:creator>
				<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[White Papers & E-Books]]></category>

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		<description><![CDATA[By Jeff Green, The Trade Desk
Online advertising has matured to a point where there is an real opportunity for search marketers &#8212; by applying search expertise to display advertising.
This E-Book explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the growing online [...]]]></description>
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		<title>May webcasts at Search Marketing Now &#8211;</title>
		<link>http://searchmarketingnow.com/may-webcasts-at-search-marketing-now-5581</link>
		<comments>http://searchmarketingnow.com/may-webcasts-at-search-marketing-now-5581#comments</comments>
		<pubDate>Wed, 28 Apr 2010 18:48:06 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[In-House Search Marketing]]></category>
		<category><![CDATA[Multivariate and A/B Testing]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[SMN News Updates]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Webcasts with Chris Sherman]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=5581</guid>
		<description><![CDATA[As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? 
All will start at 1 PM Eastern, and last 45-50 minutes. 
May 4 &#8211; Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign   Speaker: Matt Van Wagner, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PPC Keyword Research and the B2B Buyer</title>
		<link>http://searchmarketingnow.com/ppc-keyword-research-and-the-b2b-buyer-5309</link>
		<comments>http://searchmarketingnow.com/ppc-keyword-research-and-the-b2b-buyer-5309#comments</comments>
		<pubDate>Sat, 13 Mar 2010 16:13:14 +0000</pubDate>
		<dc:creator>Chris McDonagh</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=5309</guid>
		<description><![CDATA[Tuesday, April 6, 2010 &#8211; 1 PM EDT (10 AM PDT)
Speaker: Gord Hotchkiss, Enquiro

&#160;
Webcast Details
B2B search marketing is very different from B2C, but not for the reasons you might expect. Here are the three biggest challenges for the B2B search marketer: 

1. There’s often no common vocabulary for keyword selection – Unlike many consumer categories, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>PPC pricing Models &#8211; new E-Book at Search Marketing Now</title>
		<link>http://searchmarketingnow.com/ppc-pricing-models-new-e-book-at-search-marketing-now-4926</link>
		<comments>http://searchmarketingnow.com/ppc-pricing-models-new-e-book-at-search-marketing-now-4926#comments</comments>
		<pubDate>Thu, 04 Mar 2010 18:50:53 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Agency SEM]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN News Updates]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=4926</guid>
		<description><![CDATA[We&#8217;ve recently released another new E-Book, &#8220;PPC Pricing Models.&#8221; This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book.
Whether you&#8217;re an SEM agency providing PPC services, or you&#8217;re an advertiser contracting for them, finding the right pricing model is critical to [...]]]></description>
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		<item>
		<title>Excel Tips and Tricks for PPC Success: What Every Search Marketer Must Know</title>
		<link>http://searchmarketingnow.com/excel-tips-and-tricks-for-ppc-success-what-every-search-marketer-must-know-5130</link>
		<comments>http://searchmarketingnow.com/excel-tips-and-tricks-for-ppc-success-what-every-search-marketer-must-know-5130#comments</comments>
		<pubDate>Fri, 12 Feb 2010 15:42:47 +0000</pubDate>
		<dc:creator>Chris McDonagh</dc:creator>
				<category><![CDATA[PPC Account Management]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=5130</guid>
		<description><![CDATA[It&#8217;s pretty hard to call yourself a search marketer without mastering Excel. This webcast delves into a variety of Excel tips and tricks used specifically by PPC experts for everything from bid management and keyword tracking to data analysis and campaign reporting.  Josh Dreller takes his popular series from Search Engine Land, and explains [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-Book: PPC Pricing Models</title>
		<link>http://searchmarketingnow.com/e-book-ppc-pricing-models-5101</link>
		<comments>http://searchmarketingnow.com/e-book-ppc-pricing-models-5101#comments</comments>
		<pubDate>Mon, 08 Feb 2010 06:44:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Agency SEM]]></category>
		<category><![CDATA[PPC Account Management]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Marketing - General]]></category>
		<category><![CDATA[White Papers & E-Books]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=5101</guid>
		<description><![CDATA[Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you&#8217;re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties.
Both the SEM agency and the client will win if the agency can provide [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC &amp; the Long Tail: How Important is it, Anyway?</title>
		<link>http://searchmarketingnow.com/ppc-the-long-tail-how-important-is-it-anyway-5093</link>
		<comments>http://searchmarketingnow.com/ppc-the-long-tail-how-important-is-it-anyway-5093#comments</comments>
		<pubDate>Mon, 01 Feb 2010 19:00:26 +0000</pubDate>
		<dc:creator>Chris McDonagh</dc:creator>
				<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=5093</guid>
		<description><![CDATA[How important is the long tail? As with most pieces of the paid search game the answer is “it depends.” The importance varies tremendously by the type of business, the number of products/services offered, and how people search for what the advertiser offers.  But for almost any sizeable program the tail matters enough to [...]]]></description>
		<wfw:commentRss>http://searchmarketingnow.com/ppc-the-long-tail-how-important-is-it-anyway-5093/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMN News: Recently posted and upcoming in February&#8230;</title>
		<link>http://searchmarketingnow.com/smn-news-recently-posted-and-upcoming-in-february-5006</link>
		<comments>http://searchmarketingnow.com/smn-news-recently-posted-and-upcoming-in-february-5006#comments</comments>
		<pubDate>Thu, 28 Jan 2010 23:50:15 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Content Network]]></category>
		<category><![CDATA[Local & Mobile Search]]></category>
		<category><![CDATA[Local Search and Online Advertising]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Online Marketing Strategy]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Webcasts with Chris Sherman]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=5006</guid>
		<description><![CDATA[Lots going on at Search Marketing Now.
New WhitePaper:
Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing

Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework for marketing success [...]]]></description>
		<wfw:commentRss>http://searchmarketingnow.com/smn-news-recently-posted-and-upcoming-in-february-5006/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managing PPC in a Cross-Channel World: Hey! That&#8217;s My Conversion!</title>
		<link>http://searchmarketingnow.com/hey-thats-my-conversion-managing-ppc-in-a-cross-channel-world-4998</link>
		<comments>http://searchmarketingnow.com/hey-thats-my-conversion-managing-ppc-in-a-cross-channel-world-4998#comments</comments>
		<pubDate>Thu, 28 Jan 2010 21:46:02 +0000</pubDate>
		<dc:creator>Chris McDonagh</dc:creator>
				<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=4998</guid>
		<description><![CDATA[Don&#8217;t look now, but managing a pay-per-click (PPC) advertising campaign has gotten  more complex.
Not only are marketers tracking results across multiple search engines &#8212; they&#8217;re starting to measure across marketing media and channels. Where does this fit into your PPC campaign and your overall organization &#8212; and should you be looking at data differently [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Content Networks and Placement Campaigns: How to Optimize for Success</title>
		<link>http://searchmarketingnow.com/ppc-content-networks-and-placement-campaigns-how-to-optimize-for-success-4961</link>
		<comments>http://searchmarketingnow.com/ppc-content-networks-and-placement-campaigns-how-to-optimize-for-success-4961#comments</comments>
		<pubDate>Fri, 22 Jan 2010 17:25:27 +0000</pubDate>
		<dc:creator>Chris McDonagh</dc:creator>
				<category><![CDATA[Content Network]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=4961</guid>
		<description><![CDATA[An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand the difference. More info below&#8230;
Speakers: Brad Geddes, bgTheory
Webcast dates: February 9, 2010
Please complete the form below, [...]]]></description>
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		<slash:comments>0</slash:comments>
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