This E-Book explores the impact of social media on agencies, including key challenges and how agencies can capitalize on the resulting opportunities for growth and stronger client relationships. Learn how social media has changed the digital landscape, and how digital marketers need to acquire skills to stay competitive.

With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising.

This 52-page e-book from Trada covers everything you'll need to know to get started in paid search -- from 7 Habits of Highly Successful Search Marketer to ad networks (Google and beyond), Quality Score, Ad Groups, Landing Pages, and much more.

Keep this handy guide on your desktop -- you'll be referring to it often.

As the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012. Don’t get caught short with your PPC budget planning – setting budgets for your PPC campaigns can be complicated, but it doesn’t have to be difficult.

In this guide, you’ll learn ten best practices to help you get the most from your PPC budgets in 2012.

This EBook discusses many of the key challenges that face large, retail PPC marketers and presents best practices at both the tactical and organizational levels.

Things You can Do NOW to Improve Your Paid Search

Thursday, November 3, 2011 - 1 PM EDT

Speakers:
Alex Cohen, Director of Marketing, H. Bloom
Larry Kim, Founder and CTO, WordStream

There are eight core metrics that provide an excellent overview of the performance of your AdWords campaigns.

Read this guide to learn:

Is it time to invest in a PPC management platform?

This new, free guide reveals four signs that your business could benefit from PPC software. These include…

How to Integrate Search into Your Other Marketing Channels

Tuesday, October 18, 2011 - 1 PM EDT (10 AM PDT)

Speaker: Jeff Licciardi, Performics