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Landing Page Optimization

Landing Page Optimization: Keep Your Eye on Intent

A successful landing page – whether for paid search, an email campaign, or offline promotion – is one where the goals of visitors align with those of marketers. This webcast focuses on the importance of customer behavior and intent for optimizing landing page experience and performance. More info below… Speakers: Gord Hotchkiss, Enquiro; Andrew Hally, [...]

Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success

In this webcast, we’ll look at how to create a user experience that is customer-centric, targeted, and responsive. In Part I, we’ll look at tactics for audience segmentation — including keywords, user response, geo-location, and more. Shari Thurow, a leading search expert in website usability, will discuss why user segmentation is critical in today’s online [...]

Ask iProspect: PPC Strategy & Tactics from the Experts

In this webcast, we will give the audience a chance to ask the experts about paid search advertising. Senior management from iProspect, the Original Search Engine Marketing Firm, will open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to paid search. More [...]

PPC: Not Just About the Numbers

Math, machines, and data algorithms are necessary to optimize a PPC campaign for high return on ad spend (ROAS), but without qualitative intelligence and careful attention to upholding fundamental best practices, many marketers will often fail. If a keyword has a low ROAS, bid adjustments may be needed, or it might be that the ad [...]

Paid Search Testing & Experimentation: Optimizing for Superior Results

Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: May 28, 2009 Duration: 54 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note all fields [...]

Landing Page Optimization: Crank Up Your Search Results!

Thursday, September 6, 2007 at 1:00 PM EDT Sapna Satagopan, Associate Analyst, Jupiter Research and Robert Bergquist, President, Widemile Webcast Details As more and more companies increase spending on search engine marketing, gains in ROI are harder to come by. That’s why it’s important to track and analyze every aspect of your marketing campaign – [...]