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		<title>Controlling PPC Costs with Negative Keywords: An Expert&#8217;s Guide</title>
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		<pubDate>Fri, 02 Sep 2011 14:00:14 +0000</pubDate>
		<dc:creator>rsmith</dc:creator>
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<p>This 47-page guide is packed with in-depth strategic tips and actionable advice on using negative keywords to control your AdWords spend: An Expert’s Guide to Controlling PPC Costs with Negative Keywords.  Download this guide to learn more on&#8230;</p>

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		<title>PPC Negative Keywords: Maximizing the Positive Effect</title>
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		<pubDate>Tue, 15 Sep 2009 11:51:40 +0000</pubDate>
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		<description><![CDATA[This webcast looks at negative keywords &#8212; what they are, why they are important, and how you can build a list of negative keywords that will help reduce costs and increase your Quality Score. Ken Jurina, a leading authority on negative keywords, will provide an overview as well as case studies demonstrating companies saving up [...]]]></description>
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