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		<title>PPC Negative Keywords: Maximizing the Positive Effect</title>
		<link>http://searchmarketingnow.com/ppc-negative-keywords-maximizing-the-positive-effect-3280</link>
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		<pubDate>Tue, 15 Sep 2009 11:51:40 +0000</pubDate>
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				<category><![CDATA[Negative Keywords]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
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		<description><![CDATA[This webcast looks at negative keywords &#8212; what they are, why they are important, and how you can build a list of negative keywords that will help reduce costs and increase your Quality Score. Ken Jurina, a leading authority on negative keywords, will provide an overview as well as case studies demonstrating companies saving up [...]]]></description>
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