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Paid Search
PPC Content Networks and Placement Campaigns: How to Optimize for Success
An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand the difference. More info below… Speakers: Brad Geddes, bgTheory Webcast dates: February 9, 2010 Please complete [...]PPC Testing & Optimization 2010: Best Practices
Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. Testing and optimization offers multiple benefits: in addition [...]Google’s New Ad Formats – What You Need to Know
In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help improve your position on search engine results pages (SERPs) and improve overall PPC results. Anyone involved in PPC advertising needs to understand what [...]E-Book: Best Practices in PPC Reporting: Advanced Strategies to Maximize Efficiency and Results
This E-book looks at the elements that go into good PPC reporting. It is divided into three parts: Part I presents seven best practices in PPC reporting to help SEM agency executives increase their analytic skills and reporting effectiveness Part II offers some tips for improving your Excel skills Part III provides a case study [...]Taking over an existing PPC Account: Best Practices
In this webcast, PPC expert Josh Dreller will share his experience, and shed light on how to make the transition as smooth as possible, and what to look for in the process. More info below…Turning Clients into PPC Champions: How to make PPC meaningful to “the other guys”
Your pay-per-click (PPC) advertising campaign is rocking, and all reports point to success. But how do you turn all the data into a meaningful information for your client — or your boss — or the rest of the marketing team that might not have a clue about PPC? Explaining the ins and outs of PPC [...]ROI-Based Campaign Management: Optimization Beyond Bidding
To stand out amongst the competition, marketers need to consider techniques eyond bid management to gain a competitive advantage and drive ROI. A holistic approach to campaign management focused on keyword relevance and ad quality is required to increase Quality Scores and maximize search marketing revenue and profit. Download this Whitepaper to learn how to [...]Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success
In this webcast, we’ll look at how to create a user experience that is customer-centric, targeted, and responsive. In Part I, we’ll look at tactics for audience segmentation — including keywords, user response, geo-location, and more. Shari Thurow, a leading search expert in website usability, will discuss why user segmentation is critical in today’s online [...]Ask the Search Engines: War Stories from the World Tour
For six weeks during the Fall of 2009 executives from iProspect — in partnership with executives from Google, Yahoo! and Microsoft — traveled to 10 cities around the U.S. hosting events for 15-25 search engine marketers in each city. At these events the iProspect and search engine executives flew totally without a net – no [...]PPC Question? Ask an expert – live – on November 3
Our standard Search Marketing Now webcast format includes about 5-10 minutes of Q+A from the audience, and we always get great questions. Sometimes, there’s just not enough time to answer them all. On November 3, we’re going to do a webcast on paid search strategy that’s *all* Q+A format — from start to finish. We’ll [...]
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