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Paid Search

Controlling PPC Costs with Negative Keywords: An Expert’s Guide

This 47-page guide is packed with in-depth strategic tips and actionable advice on using negative keywords to control your AdWords spend: An Expert’s Guide to Controlling PPC Costs with Negative Keywords. Download this guide to learn more on…

Guide & Checklist: How to Choose a PPC Platform

Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider.

Complete Guide To Google AdWords Matching Options

How do you decide which match type to use — and when?

This white paper examines the various types of AdWords match types: Broad Match, Modified Broad Match, Phrase Match, Exact Match, and Negative Match. Find out the advantages and drawbacks for each…

The Affiliate Brand Abuse Explosion in the SEM Channel: A Case Study of Abuse

Affiliate marketing is exploding and continues to, when used correctly, represent one of the most cost-effective, performance-based marketing strategies available. In 2009, Forrester forecast that the affiliate marketing industry would grow to $4 billion by 2014 – a doubling of spend in just five years from $1.9 billion in 2009. Meanwhile, SEM spend in 2011 [...]

Paid Search + Paid Social = More lift; Excerpt from July 12 webcast

Here’s an excerpt from our July 12 webcast on the topic of paid search and paid social — and how the two are inter-related. Below is a transcript of the first half of this webcast — for the complete recording, visit our on-demand section. Social Media Success = Search + Social: How to Get More [...]

PPC Summer Reading – Improve Campaigns, Quality Score, ROI, more…

Some recently posted SMN resources — How to Choose a PPC Platform – Guide and Checklist Whitepaper, sponsored by Wordstream Digital Competitive Intelligence – A Practical Guide to Improve Paid Search Marketing Whitepaper, sponsored by AdGooroo PPC Campaign Management Tools in the Facebook Era – SMN Market Intelligence Report SMN Research, David Rodnitzky Consulting Editor [...]

Global Domination through PPC: What you MUST know to succeed internationally

Pre-Recorded Webcast Posted June 14, 2011

Moderator: Gerry Routledge, Acquisio

Speakers:
Nathalie Molina, Lionbridge
Gal Steinberg, Lionbridge
Pat Mcmanus, Smart Destinations

Paying more than you want for PPC ads?

If you’re paying too much for your PPC ads — or if you’re competitor is beating you at PPC, it could be your Quality Score. What to do — where to start? We’ve just posted a new whitepaper from Wordstream, Improving Quality Score – The Value of Being More Relevant. It takes an in-depth look [...]

Royal wedding reading?

If you’re getting up early for the royal wedding, why not get something done at the same time — check out our free resources at Search Marketing Now. We’re here to help you find answers to your internet marketing questions! Hosted White Paper: 7 Steps to a Better Search Campaign Whether your focus is organic [...]

Market Intelligence from SMN: PPC Campaign Management Tools in the Facebook Era

Search Marketing Now has just published its first Market Intelligence Report — with a look at the market for PPC Campaign Management Tools. Titled “PPC Campaign Management Tools in the Facebook Era,” this 44-page report includes an industry overview as well as a buyer’s guide for selecting the right tool for your needs. In this [...]