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PPC Advertising and Geo-Targeting

PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, you can increase the efficiency of your advertising campaign, cut costs and increase conversion rates and ROI. In this webcast, we’ll look at some advance tips and tactics for using geo-targeting in your PPC advertising campaign. Find [...]

Ask iProspect: PPC Strategy & Tactics from the Experts

In this webcast, we will give the audience a chance to ask the experts about paid search advertising. Senior management from iProspect, the Original Search Engine Marketing Firm, will open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to paid search. More [...]

E-Book: 10 Advanced PPC Bidding Strategies

This white paper is no longer available. 10 Advanced PPC Bidding Strategies In light of the economic downturn, many marketers are rethinking their online strategies, namely how to maximize the results of their PPC investments. This report defines and explains 10 advanced PPC bidding strategies that can improve PPC performance and efficiency, which include refocusing [...]

PPC Negative Keywords: Maximizing the Positive Effect

This webcast looks at negative keywords — what they are, why they are important, and how you can build a list of negative keywords that will help reduce costs and increase your Quality Score. Ken Jurina, a leading authority on negative keywords, will provide an overview as well as case studies demonstrating companies saving up [...]

PPC Bid Management Rules That Actually Work

This webcast covers a brief history of PPC bid management rules, how they’ve evolved and how to make them work in 2009 using real examples. More info below… Speaker:Adam Scott Riff, Director of Search at MediaWhiz Webcast Date: October 20, 2009 Please complete the form below, and you will be immediately redirected to the webcast [...]

The American Attribution Index: Using Advertising Attribution Management to Improve Media Mix Allocation

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently [...]

PPC: Not Just About the Numbers

Math, machines, and data algorithms are necessary to optimize a PPC campaign for high return on ad spend (ROAS), but without qualitative intelligence and careful attention to upholding fundamental best practices, many marketers will often fail. If a keyword has a low ROAS, bid adjustments may be needed, or it might be that the ad [...]

How to Boost Quality Score and Campaign Performance with Dynamic Keyword Insertion (DKI) Ads

In this webcast, PPC expert Matt Van Wagner shows how to use DKI to improve your ad campaigns. He’ll also have some fun with examples of DKI ads ‘gone wild.’ Matt will debunk certain myths about DKI, while explaining what DKI is, how it really works, and what special DKI features few people either know [...]

PPC Campaign Automation: Bid Management, Alerts…the Works!

PPC expert Andrew Goodman looks at how to automate a PPC campaign using rules-based management to govern your bidding process. He’ll discuss why it’s important to automate the bidding process, what kinds of rules can be used to streamline a PPC campaign. More webcast info below… Speaker: Andrew Goodman, Founder and President, Page Zero Media [...]

Trademarks, Brand Terms and PPC Advertising: Updates You Must Know

In this webcast, PPC expert Brad Geddes will provide an overview of trademark policy at the top three search engines, including the most recent changes at Google. He’ll talk about the use of trademark and brand terms in keywords and in text ads, and how large search advertisers will benefit from Google’s shift. More webcast [...]