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Paid Search

Facebook Advertising Tips and Tactics

Speaker: Merry Morud, Search Marketing Account Manager, aimClear

21 Secret Truths of High Resolution PPC

This whitepaper from ClickEquations provides you with 21 specific insights into how paid search really works and how you can manage your campaigns to deliver more conversions and higher revenues. You’ll learn new ways to build and optimize your accounts, make smarter bid decisions, and earn high click-through rates. Just to name a few. This [...]

Labor Day Reading? New E-Books and Whitepapers at SMN

Organizing Paid Search Campaigns Using Intent Looks at how successful marketers are creating relevance and consistency in the consumer experience across all touch points in the process — and experiencing gains in search performance. Whitepaper sponsored by Adchemy Search Marketing and the Mobile Web Outlines the state of mobile marketing, both in pay-per-click (PPC) advertising [...]

Managing PPC Campaigns in the UK and Europe: Tips for Success

Speaker:
Andy Atkins-Krüger, Managing Director, WebCertain

Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent

Speaker: Matt Van Wagner, President, Find Me Faster

Demystifying "Cost Per Acquisition" and its Impact on Search Marketing Campaigns

Speaker: Jeremiah Andrick, Online Customer Acquisition Manager, Logitech

E-Book: Why Display Matters to Search Marketers

By Jeff Green, The Trade Desk Online advertising has matured to a point where there is an real opportunity for search marketers — by applying search expertise to display advertising. This E-Book explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the [...]

May webcasts at Search Marketing Now –

As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 – Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign Speaker: Matt Van Wagner, Find Me [...]

PPC Keyword Research and the B2B Buyer

This webcast will use research from Enquiro’s BuyerSphere Project to show how marketers can gain a better understanding of prospect intent to significantly improve their search strategy. More info below… Speaker: Gord Hotchkiss, Enquiro Webcast date: April 6, 2010 Please complete the form below, and you will be immediately redirected to the webcast for viewing. [...]

PPC pricing Models – new E-Book at Search Marketing Now

We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC services, or you’re an advertiser contracting for them, finding the right pricing model is critical [...]