Search Marketing Now - Webcasts, Whitepapers and More! » PPC Account Management

How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges

zdefazio — Fri, 18 Nov 2011 21:34:54 +0000

This EBook discusses many of the key challenges that face large, retail PPC marketers and presents best practices at both the tactical and organizational levels.

Guide & Checklist: How to Choose a PPC Platform

rsmith — Thu, 01 Sep 2011 16:00:48 +0000

Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider.

PPC Summer Reading – Improve Campaigns, Quality Score, ROI, more…

Claire Schoen — Fri, 17 Jun 2011 16:05:03 +0000

Some recently posted SMN resources — How to Choose a PPC Platform – Guide and Checklist Whitepaper, sponsored by Wordstream Digital Competitive Intelligence – A Practical Guide to Improve Paid Search Marketing Whitepaper, sponsored by AdGooroo PPC Campaign Management Tools in the Facebook Era – SMN Market Intelligence Report SMN Research, David Rodnitzky Consulting Editor [...]

Online Retail Strategy, Facebook Advertising… topics at SMN this week

Claire Schoen — Tue, 12 Oct 2010 17:54:54 +0000

Coming up this week — October 13 and October 14 — we have two webcasts that will appeal to PPC managers and search marketers, about two different aspects of paid search advertising. Wednesday, Oct. 13, we’ll hear from David Szetela, President and Owner of Clix Marketing, who will provide tips for how retailers can make [...]

Excel Tips and Tricks for PPC Success: What Every Search Marketer Must Know

Chris McDonagh — Fri, 12 Feb 2010 15:42:47 +0000

It’s pretty hard to call yourself a search marketer without mastering Excel. This webcast delves into a variety of Excel tips and tricks used specifically by PPC experts for everything from bid management and keyword tracking to data analysis and campaign reporting. Josh Dreller takes his popular series from Search Engine Land, and explains just [...]

E-Book: PPC Pricing Models

admin — Mon, 08 Feb 2010 06:44:33 +0000

Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you’re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties. Both the SEM agency and the client will win if the agency can [...]

PPC Testing & Optimization 2010: Best Practices

Chris McDonagh — Fri, 18 Dec 2009 22:45:18 +0000

Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. Testing and optimization offers multiple benefits: in addition [...]