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PPC Advertising

Thursday, March 4th, 2010

PPC pricing Models – new E-Book at Search Marketing Now

We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC services, or you’re an advertiser contracting for them, finding the right pricing model is critical to [...]

E-Book: PPC Pricing Models

Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you’re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties. Both the SEM agency and the client will win if the agency can provide [...]

Google’s New Ad Formats – What You Need to Know

Speaker: David Szetela, Owner and CEO, Clix Marketing

Thursday, January 21, 2010 – 1 PM EST – (10 AM PST)

Webcast Details In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help [...]

Taking over an existing PPC Account: Best Practices

In this webcast, PPC expert Josh Dreller will share his experience, and shed light on how to make the transition as smooth as possible, and what to look for in the process. More info below…

ROI-Based Campaign Management: Optimization Beyond Bidding

To stand out amongst the competition, marketers need to consider techniques eyond bid management to gain a competitive advantage and drive ROI. A holistic approach to campaign management focused on keyword relevance and ad quality is required to increase Quality Scores and maximize search marketing revenue and profit. Download this Whitepaper to learn how to drive [...]

Friday, October 23rd, 2009

PPC Question? Ask an expert – live – on November 3

Our standard Search Marketing Now webcast format includes about 5-10 minutes of Q+A from the audience, and we always get great questions. Sometimes, there’s just not enough time to answer them all. On November 3, we’re going to do a webcast on paid search strategy that’s *all* Q+A format — from start to finish. We’ll have [...]

PPC Advertising and Geo-Targeting

PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, you can increase the efficiency of your advertising campaign, cut costs and increase conversion rates and ROI. In this webcast, we’ll look at some advance tips and tactics for using geo-targeting in your PPC advertising campaign. Find out [...]

PPC Negative Keywords: Maximizing the Positive Effect

This webcast looks at negative keywords — what they are, why they are important, and how you can build a list of negative keywords that will help reduce costs and increase your Quality Score. Ken Jurina, a leading authority on negative keywords, will provide an overview as well as case studies demonstrating companies saving up [...]

PPC Bid Management Rules That Actually Work

This webcast covers a brief history of PPC bid management rules, how they’ve evolved and how to make them work in 2009 using real examples. More info below… Speaker:Adam Scott Riff, Director of Search at MediaWhiz Webcast Date: October 20, 2009 Please complete the form below, and you will be immediately redirected to the webcast for [...]

The American Attribution Index: Using Advertising Attribution Management to Improve Media Mix Allocation

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced [...]