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The 12 Days of PPC…Holiday Marketing Cheer

We’ve got a PPC resource for each of the 12 days of Christmas.. – download now for some holiday marketing cheer! The Trada PPC Primer: A Complete Guide to PPC WhitePaper sponsored by Trada 10 Tips for Setting Your 2012 PPC Budget WhitePaper sponsored by WordStream How to Manage Large Retail PPC Campaigns: Best Practices [...]

Things You can Do NOW to Improve Your Paid Search

Thursday, November 3, 2011 - 1 PM EDT

Speakers:
Alex Cohen, Director of Marketing, H. Bloom
Larry Kim, Founder and CTO, WordStream

8 Key Metrics That Define Your AdWords Performance

There are eight core metrics that provide an excellent overview of the performance of your AdWords campaigns.

Read this guide to learn:

Guide & Checklist: How to Choose a PPC Platform

Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider.

Complete Guide To Google AdWords Matching Options

How do you decide which match type to use — and when?

This white paper examines the various types of AdWords match types: Broad Match, Modified Broad Match, Phrase Match, Exact Match, and Negative Match. Find out the advantages and drawbacks for each…

The Affiliate Brand Abuse Explosion in the SEM Channel: A Case Study of Abuse

Affiliate marketing is exploding and continues to, when used correctly, represent one of the most cost-effective, performance-based marketing strategies available. In 2009, Forrester forecast that the affiliate marketing industry would grow to $4 billion by 2014 – a doubling of spend in just five years from $1.9 billion in 2009. Meanwhile, SEM spend in 2011 [...]

PPC Summer Reading – Improve Campaigns, Quality Score, ROI, more…

Some recently posted SMN resources — How to Choose a PPC Platform – Guide and Checklist Whitepaper, sponsored by Wordstream Digital Competitive Intelligence – A Practical Guide to Improve Paid Search Marketing Whitepaper, sponsored by AdGooroo PPC Campaign Management Tools in the Facebook Era – SMN Market Intelligence Report SMN Research, David Rodnitzky Consulting Editor [...]

Get in the Habit of Effective SEM for Retail

Today’s webcast, “Managing a Large PPC Retail Campaign,” featured David Rodniztky of PPC Associates, who organized the presentation around “7 Habits of Highly Effective SEM.” Starting with Habit #1, Choosing the Right Search Engines, David pointed out how retail SEM can often be different from plain-vanilla SEM. For example, when choosing the right search engines, [...]

Managing Large Retail PPC Campaigns

Wednesday, December 8 - 1 PM EST (10 AM PST)

Speaker:
David Rodnitzky, PPC Associates

Managing a Large FaceBook Ad Campaign

Tuesday, December 7 - 1 PM EST (10 AM PST)

Speaker:
Addie Conner, Social Code, Inc.