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	<title>Search Marketing Now - Webcasts, Whitepapers and More! &#187; PPC Advertising</title>
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		<title>May webcasts at Search Marketing Now &#8211;</title>
		<link>http://searchmarketingnow.com/may-webcasts-at-search-marketing-now-5581</link>
		<comments>http://searchmarketingnow.com/may-webcasts-at-search-marketing-now-5581#comments</comments>
		<pubDate>Wed, 28 Apr 2010 18:48:06 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[In-House Search Marketing]]></category>
		<category><![CDATA[Multivariate and A/B Testing]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[SMN News Updates]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Webcasts with Chris Sherman]]></category>

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		<description><![CDATA[As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? 
All will start at 1 PM Eastern, and last 45-50 minutes. 
May 4 &#8211; Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign   Speaker: Matt Van Wagner, [...]]]></description>
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		<title>PPC pricing Models &#8211; new E-Book at Search Marketing Now</title>
		<link>http://searchmarketingnow.com/ppc-pricing-models-new-e-book-at-search-marketing-now-4926</link>
		<comments>http://searchmarketingnow.com/ppc-pricing-models-new-e-book-at-search-marketing-now-4926#comments</comments>
		<pubDate>Thu, 04 Mar 2010 18:50:53 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Agency SEM]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN News Updates]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=4926</guid>
		<description><![CDATA[We&#8217;ve recently released another new E-Book, &#8220;PPC Pricing Models.&#8221; This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book.
Whether you&#8217;re an SEM agency providing PPC services, or you&#8217;re an advertiser contracting for them, finding the right pricing model is critical to [...]]]></description>
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		<item>
		<title>E-Book: PPC Pricing Models</title>
		<link>http://searchmarketingnow.com/e-book-ppc-pricing-models-5101</link>
		<comments>http://searchmarketingnow.com/e-book-ppc-pricing-models-5101#comments</comments>
		<pubDate>Mon, 08 Feb 2010 06:44:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Agency SEM]]></category>
		<category><![CDATA[PPC Account Management]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Marketing - General]]></category>
		<category><![CDATA[White Papers & E-Books]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=5101</guid>
		<description><![CDATA[Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you&#8217;re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties.
Both the SEM agency and the client will win if the agency can provide [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google&#8217;s New Ad Formats &#8211; What You Need to Know</title>
		<link>http://searchmarketingnow.com/googles-new-ad-formats-what-you-need-to-know-4567</link>
		<comments>http://searchmarketingnow.com/googles-new-ad-formats-what-you-need-to-know-4567#comments</comments>
		<pubDate>Thu, 17 Dec 2009 18:39:20 +0000</pubDate>
		<dc:creator>Chris McDonagh</dc:creator>
				<category><![CDATA[Agency SEM]]></category>
		<category><![CDATA[PPC Account Management]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?p=4567</guid>
		<description><![CDATA[In the past few months, Google has rolled out three new additions to Google AdWords:  Product Listings, Product Extensions and SitelLinks.  These new paid search ad formats  can dramatically increase conversions, help improve your position on search engine results pages (SERPs)  and improve overall PPC results.  Anyone involved in PPC [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Taking over an existing PPC Account: Best Practices</title>
		<link>http://searchmarketingnow.com/taking-over-an-existing-ppc-account-best-practices-4533</link>
		<comments>http://searchmarketingnow.com/taking-over-an-existing-ppc-account-best-practices-4533#comments</comments>
		<pubDate>Tue, 17 Nov 2009 16:17:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Agency SEM]]></category>
		<category><![CDATA[PPC Account Management]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/beta/?p=4533</guid>
		<description><![CDATA[In this webcast,  PPC expert Josh Dreller will share his experience, and shed light on how to make the transition as smooth as possible, and what to look for in the process. More info below&#8230;

Speaker: Josh Dreller, Fuor Digital]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ROI-Based Campaign Management: Optimization Beyond Bidding</title>
		<link>http://searchmarketingnow.com/roi-based-campaign-management-optimization-beyond-bidding-4324</link>
		<comments>http://searchmarketingnow.com/roi-based-campaign-management-optimization-beyond-bidding-4324#comments</comments>
		<pubDate>Wed, 04 Nov 2009 01:34:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[White Papers & E-Books]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/beta/?p=4324</guid>
		<description><![CDATA[To stand out amongst the competition, marketers need to consider techniques eyond bid management to gain a competitive advantage and drive ROI. A holistic approach to campaign management focused on keyword relevance and ad quality is required to increase Quality Scores and maximize search marketing revenue and profit.
Download this Whitepaper to learn how to drive [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Question? Ask an expert &#8211; live &#8211; on November 3</title>
		<link>http://searchmarketingnow.com/ppc-question-ask-an-expert-live-on-november-3-4292</link>
		<comments>http://searchmarketingnow.com/ppc-question-ask-an-expert-live-on-november-3-4292#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:37:56 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[SMN News Updates]]></category>
		<category><![CDATA[Search Marketing - Advanced]]></category>
		<category><![CDATA[Search Marketing - General]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/beta/?p=4292</guid>
		<description><![CDATA[Our standard Search Marketing Now webcast format includes about 5-10 minutes of Q+A from the audience, and we always get great questions. Sometimes, there&#8217;s just not enough time to answer them all.
On November 3, we&#8217;re going to do a webcast on paid search strategy that&#8217;s *all* Q+A format &#8212; from start to finish. We&#8217;ll have [...]]]></description>
		<wfw:commentRss>http://searchmarketingnow.com/ppc-question-ask-an-expert-live-on-november-3-4292/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Advertising and Geo-Targeting</title>
		<link>http://searchmarketingnow.com/ppc-advertising-and-geo-targeting-3611</link>
		<comments>http://searchmarketingnow.com/ppc-advertising-and-geo-targeting-3611#comments</comments>
		<pubDate>Mon, 19 Oct 2009 19:37:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=3611</guid>
		<description><![CDATA[PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, you can increase the efficiency of your advertising campaign, cut costs and increase conversion rates and ROI.
In this webcast, we&#8217;ll look at some advance tips and tactics for using geo-targeting in your PPC advertising campaign. Find out [...]]]></description>
		<wfw:commentRss>http://searchmarketingnow.com/ppc-advertising-and-geo-targeting-3611/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Negative Keywords: Maximizing the Positive Effect</title>
		<link>http://searchmarketingnow.com/ppc-negative-keywords-maximizing-the-positive-effect-3280</link>
		<comments>http://searchmarketingnow.com/ppc-negative-keywords-maximizing-the-positive-effect-3280#comments</comments>
		<pubDate>Tue, 15 Sep 2009 11:51:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Negative Keywords]]></category>
		<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=3280</guid>
		<description><![CDATA[This webcast looks at negative keywords &#8212; what they are, why they are important, and how you can build a list of negative keywords that will help reduce costs and increase your Quality Score. Ken Jurina, a leading authority on negative keywords, will provide an overview as well as case studies demonstrating companies saving up [...]]]></description>
		<wfw:commentRss>http://searchmarketingnow.com/ppc-negative-keywords-maximizing-the-positive-effect-3280/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Bid Management Rules That Actually Work</title>
		<link>http://searchmarketingnow.com/ppc-bid-management-rules-that-actually-work-3159</link>
		<comments>http://searchmarketingnow.com/ppc-bid-management-rules-that-actually-work-3159#comments</comments>
		<pubDate>Thu, 03 Sep 2009 14:49:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PPC Advertising]]></category>
		<category><![CDATA[PPC Campaign Management]]></category>
		<category><![CDATA[PPC Management Software]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SMN Webcasts - On Demand]]></category>
		<category><![CDATA[Search Marketing - Advanced]]></category>

		<guid isPermaLink="false">http://searchmarketingnow.com/?page_id=3159</guid>
		<description><![CDATA[This  webcast covers a brief history of PPC bid management rules, how they’ve evolved and how to make them work in 2009 using real examples. More info below&#8230;
Speaker:Adam Scott Riff, Director of Search at MediaWhiz
Webcast Date: October 20, 2009 
Please complete the form below, and you will be immediately redirected to the webcast for [...]]]></description>
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		<slash:comments>0</slash:comments>
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