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PPC Advertising

Online Retail Strategy, Facebook Advertising… topics at SMN this week

Coming up this week — October 13 and October 14 — we have two webcasts that will appeal to PPC managers and search marketers, about two different aspects of paid search advertising. Wednesday, Oct. 13, we’ll hear from David Szetela, President and Owner of Clix Marketing, who will provide tips for how retailers can make [...]

Amazing PPC Tactics for Retailers:
Making Your PPC Campaign Relevant

Speakers:
David Szetela, Clix Marketing
Thi Thumsathit, Adchemy

Special presentation for UK & European audiences

Generally, here at Search Marketing Now, we run our presentations at 1 PM East-Coast time, following best practices that allow us to capture audiences in all US times zones. For our friends in the UK, Europe and the rest of the world, it’s not always as convenient. (We’ve had viewers from Japan and AustraliAsia who [...]

Facebook Advertising Tips and Tactics

Speaker: Merry Morud, Search Marketing Account Manager, aimClear

21 Secret Truths of High Resolution PPC

This whitepaper from ClickEquations provides you with 21 specific insights into how paid search really works and how you can manage your campaigns to deliver more conversions and higher revenues. You’ll learn new ways to build and optimize your accounts, make smarter bid decisions, and earn high click-through rates. Just to name a few. This [...]

Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent

Speaker: Matt Van Wagner, President, Find Me Faster

May webcasts at Search Marketing Now –

As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 – Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign Speaker: Matt Van Wagner, Find Me [...]

PPC pricing Models – new E-Book at Search Marketing Now

We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC services, or you’re an advertiser contracting for them, finding the right pricing model is critical [...]

E-Book: PPC Pricing Models

Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you’re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties. Both the SEM agency and the client will win if the agency can [...]

Google’s New Ad Formats – What You Need to Know

In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help improve your position on search engine results pages (SERPs) and improve overall PPC results. Anyone involved in PPC advertising needs to understand what [...]