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The American Attribution Index: Using Advertising Attribution Management to Improve Media Mix Allocation

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently [...]

PPC: Not Just About the Numbers

Math, machines, and data algorithms are necessary to optimize a PPC campaign for high return on ad spend (ROAS), but without qualitative intelligence and careful attention to upholding fundamental best practices, many marketers will often fail. If a keyword has a low ROAS, bid adjustments may be needed, or it might be that the ad [...]

How to Boost Quality Score and Campaign Performance with Dynamic Keyword Insertion (DKI) Ads

In this webcast, PPC expert Matt Van Wagner shows how to use DKI to improve your ad campaigns. He’ll also have some fun with examples of DKI ads ‘gone wild.’ Matt will debunk certain myths about DKI, while explaining what DKI is, how it really works, and what special DKI features few people either know [...]

Trademarks, Brand Terms and PPC Advertising: Updates You Must Know

In this webcast, PPC expert Brad Geddes will provide an overview of trademark policy at the top three search engines, including the most recent changes at Google. He’ll talk about the use of trademark and brand terms in keywords and in text ads, and how large search advertisers will benefit from Google’s shift. More webcast [...]

Choosing a PPC Campaign Management Application: 20 Questions You’ll Need to Ask

This webcast will cover questions you’ll need to ask in order to make the right decision in adopting PPC campaign management software for a large or complex SEM campaign. More webcast info below… Speaker: David Rodnitzky, Founder, PPC Associates Event Date: June 18, 2009 Duration: 58 minutes Please complete the form below, and you will [...]

Paid Search Testing & Experimentation: Optimizing for Superior Results

Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: May 28, 2009 Duration: 54 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note all fields [...]

Attribution Management Forum 2.0 – Measuring an Ad’s Value

This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad. More webcast info below… Speaker: Adam Goldberg, Clear Saleing Event Date: January 29, 2009 Duration: 52 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please [...]

PPC Insourcing vs. Outsourcing

This white paper is no longer available. Should you run your paid search campaign in-house or outsource it to a specialized agency? To insource or outsource: that is the question. This whitepaper looks at all the variables that marketing managers should factor into their decisions on how to create and manage the best PPC campaign. [...]

Blended Search 2009: Strategies for Large SEO Campaigns

This webcast looks at the revolutionary change happening with blended search and how search marketers can ride the wave to success. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: January 21, 2009 Duration: 48 minutes Please complete the form below, and you will be immediately redirected to the webcast [...]

Paid Search for Big Sites, Big Brands

Search expert Chris Sherman looks at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: January 13, 2009 Duration: 51 minutes Please complete the form below, and you will be immediately redirected to the [...]