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Tackling Large Paid Search Campaigns: Automated Solutions
In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: November 13, 2008 Duration: 48 minutes Please complete the form below, and you will be immediately redirected to the webcast [...]SEM Agencies and Reporting: Best Practices for Success
In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively. More webcast info below… Speaker: Senior Vice President, Digital Media Services, MKTG Event Date: October 23, 2008 Duration: 47 minutes In this webcast, Chris Sherman will describe the kinds of bid management systems available [...]5 Ghastly PPC Mistakes to Avoid
Tuesday, October 14, 2008 – 1 PM EDT (10:00 AM PDT) Patricia Hursh, SmartSearch Marketing Webcast Details Paid search can be one of the most rewarding – but most complex – pieces of your online advertising and marketing campaign. Do it well, and you can achieve great results. But do it incorrectly and you [...]Measuring an Ad’s Value: A Forum Discussion
Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Adam Goldberg, Clear Saleing Event Date: October 28, 2008 Duration: 65 minutes This webcast brings together the online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the [...]PPC’s Hidden Opportunity: Advertising on Content Networks
PPC’s Hidden Opportunity: Advertising on Content Networks Tuesday, September 16, 2008 – 1 PM EDT (10:00 AM PDT) David Szetela, Clix Marketing Webcast Details PPC advertisers have traditionally shied away from advertising on content networks like the one included in Google AdWords, fearing high cost and low response rates. But that’s all changing, and [...]PPC Tips for Success: Building a Winning Account Structure
PPC Tips for Success: Building a Winning Account Structure Tuesday, August 19, 2008 – 1 PM EDT (10:00 AM PDT) Addie Conner, CourseAdvisor, Inc. Webcast Details Creating a successful paid search (PPC) campaign depends on a variety of elements, from keyword research all the way to informed evaluation of the leads you’ve generated. But [...]Paid Search Testing & Experimentation
Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. On Thursday, July 10 at 1 PM EDT, [...]Paid Search Testing & Experimentation 2008: Optimizing for Superior Results
Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: July 10, 2008 Duration: 56 minutes Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully [...]Managing Big, Complicated PPC Campaigns
Managing Big, Complicated PPC Campaigns Tuesday, May 13, 2008 – 1:00 PM EDT (10:00AM PDT) Speaker: David Szetela, Clix Marketing Webcast Details What are the challenges of managing a PPC campaign when you’ve got 25-1000 ad groups and hundreds of thousands of keywords spread across multiple search engines? Paid search remains a critical part [...]10 Lessons Learned About Paid Search
10 Lessons Learned About Paid Search Tuesday, March 25, 2008 – 1 PM EDT (10 AM PDT) Speaker: David Szetela, Clix Marketing Webcast Details Managing a pay-per-click campaign can be one of the trickiest aspects of an online marketing campaign. Do it right, the pay-off can be huge. But it’s a competitive, complex process [...]
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