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PPC Advertising

Choosing a PPC Campaign Management Application: 20 Questions You’ll Need to Ask

This webcast will cover questions you’ll need to ask in order to make the right decision in adopting PPC campaign management software for a large or complex SEM campaign. More webcast info below… Speaker: David Rodnitzky, Founder, PPC Associates Event Date: June 18, 2009 Duration: 58 minutes Please complete the form below, and you will [...]

Paid Search Testing & Experimentation: Optimizing for Superior Results

Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: May 28, 2009 Duration: 54 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note all fields [...]

Attribution Management Forum 2.0 – Measuring an Ad’s Value

This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad. More webcast info below… Speaker: Adam Goldberg, Clear Saleing Event Date: January 29, 2009 Duration: 52 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please [...]

PPC Insourcing vs. Outsourcing

This white paper is no longer available. Should you run your paid search campaign in-house or outsource it to a specialized agency? To insource or outsource: that is the question. This whitepaper looks at all the variables that marketing managers should factor into their decisions on how to create and manage the best PPC campaign. [...]

Blended Search 2009: Strategies for Large SEO Campaigns

This webcast looks at the revolutionary change happening with blended search and how search marketers can ride the wave to success. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: January 21, 2009 Duration: 48 minutes Please complete the form below, and you will be immediately redirected to the webcast [...]

Paid Search for Big Sites, Big Brands

Search expert Chris Sherman looks at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: January 13, 2009 Duration: 51 minutes Please complete the form below, and you will be immediately redirected to the [...]

Tackling Large Paid Search Campaigns: Automated Solutions

In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: November 13, 2008 Duration: 48 minutes Please complete the form below, and you will be immediately redirected to the webcast [...]

SEM Agencies and Reporting: Best Practices for Success

In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively. More webcast info below… Speaker: Senior Vice President, Digital Media Services, MKTG Event Date: October 23, 2008 Duration: 47 minutes In this webcast, Chris Sherman will describe the kinds of bid management systems available [...]

5 Ghastly PPC Mistakes to Avoid

Tuesday, October 14, 2008 – 1 PM EDT (10:00 AM PDT) Patricia Hursh, SmartSearch Marketing   Webcast Details Paid search can be one of the most rewarding – but most complex – pieces of your online advertising and marketing campaign. Do it well, and you can achieve great results. But do it incorrectly and you [...]

Measuring an Ad’s Value: A Forum Discussion

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Adam Goldberg, Clear Saleing Event Date: October 28, 2008 Duration: 65 minutes This webcast brings together the online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the [...]