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PPC Campaign Management

Social Media and the Future of the Agency

This E-Book explores the impact of social media on agencies, including key challenges and how agencies can capitalize on the resulting opportunities for growth and stronger client relationships. Learn how social media has changed the digital landscape, and how digital marketers need to acquire skills to stay competitive.

The 12 Days of PPC…Holiday Marketing Cheer

We’ve got a PPC resource for each of the 12 days of Christmas.. – download now for some holiday marketing cheer! The Trada PPC Primer: A Complete Guide to PPC WhitePaper sponsored by Trada 10 Tips for Setting Your 2012 PPC Budget WhitePaper sponsored by WordStream How to Manage Large Retail PPC Campaigns: Best Practices [...]

Guide & Checklist: How to Choose a PPC Platform

Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider.

PPC Summer Reading – Improve Campaigns, Quality Score, ROI, more…

Some recently posted SMN resources — How to Choose a PPC Platform – Guide and Checklist Whitepaper, sponsored by Wordstream Digital Competitive Intelligence – A Practical Guide to Improve Paid Search Marketing Whitepaper, sponsored by AdGooroo PPC Campaign Management Tools in the Facebook Era – SMN Market Intelligence Report SMN Research, David Rodnitzky Consulting Editor [...]

Royal wedding reading?

If you’re getting up early for the royal wedding, why not get something done at the same time — check out our free resources at Search Marketing Now. We’re here to help you find answers to your internet marketing questions! Hosted White Paper: 7 Steps to a Better Search Campaign Whether your focus is organic [...]

Market Intelligence from SMN: PPC Campaign Management Tools in the Facebook Era

Search Marketing Now has just published its first Market Intelligence Report — with a look at the market for PPC Campaign Management Tools. Titled “PPC Campaign Management Tools in the Facebook Era,” this 44-page report includes an industry overview as well as a buyer’s guide for selecting the right tool for your needs. In this [...]

Majority of marketers using Facebook ads — or planning to

During today’s Search Marketing Now webcast, an audience poll revealed that more than 47% of search and online marketers are currently running ads on Facebook. An equal number said they weren’t running ads but plan on starting. Of those running ads, 2.7% are struggling, while 18.2% are running a full campaign. Only 6.1% saw no [...]

Online Retail Strategy, Facebook Advertising… topics at SMN this week

Coming up this week — October 13 and October 14 — we have two webcasts that will appeal to PPC managers and search marketers, about two different aspects of paid search advertising. Wednesday, Oct. 13, we’ll hear from David Szetela, President and Owner of Clix Marketing, who will provide tips for how retailers can make [...]

Special presentation for UK & European audiences

Generally, here at Search Marketing Now, we run our presentations at 1 PM East-Coast time, following best practices that allow us to capture audiences in all US times zones. For our friends in the UK, Europe and the rest of the world, it’s not always as convenient. (We’ve had viewers from Japan and AustraliAsia who [...]

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