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PPC Campaign Management

PPC Keyword Research and the B2B Buyer

Tuesday, April 6, 2010 – 1 PM EST (10 AM PST) Speaker: Gord Hotchkiss, Enquiro

  Webcast Details B2B search marketing is very different from B2C, but not for the reasons you might expect. Here are the three biggest challenges for the B2B search marketer:

1. There’s often no common vocabulary for keyword selection – Unlike many consumer categories, [...]

PPC & the Long Tail: How Important is it, Anyway?

Speaker: George Michie, CEO, Rimm-Kaufman Group

Thursday, February 18, 2010 – 1 PM EST (10AM PST)

Webcast Details How important is the long tail? As with most pieces of the paid search game the answer is “it depends.” The importance varies tremendously by the type of business, the number of products/services offered, and how people search for [...]

SMN News: Recently posted and upcoming in February…

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing

Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework for marketing success [...]

Managing PPC in a Cross-Channel World: Hey! That’s My Conversion!

Thursday, February 25th – 1 PM EST – (10 AM PST) Speakers: David Rodnitzky, PPC Associates

  Webcast Details Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex. Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into [...]

PPC Content Networks and Placement Campaigns: How to Optimize for Success

Tuesday, February 9, 2010 – 1 PM EST – (10 AM PST) Speakers: Brad Geddes, bgTheory

  Webcast Details An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand [...]

PPC Testing & Optimization 2010: Best Practices

Speaker: Chris Sherman, Executive Editor – Search Engine Land

Tuesday, January 19 – 1 PM EST (10 AM PST)

Webcast Details Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from [...]

Google’s New Ad Formats – What You Need to Know

Speaker: David Szetela, Owner and CEO, Clix Marketing

Thursday, January 21, 2010 – 1 PM EST – (10 AM PST)

Webcast Details In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help [...]

Taking over an existing PPC Account: Best Practices

In this webcast, PPC expert Josh Dreller will share his experience, and shed light on how to make the transition as smooth as possible, and what to look for in the process. More info below…

ROI-Based Campaign Management: Optimization Beyond Bidding

To stand out amongst the competition, marketers need to consider techniques eyond bid management to gain a competitive advantage and drive ROI. A holistic approach to campaign management focused on keyword relevance and ad quality is required to increase Quality Scores and maximize search marketing revenue and profit. Download this Whitepaper to learn how to drive [...]

E-Book: 10 Advanced PPC Bidding Strategies

This white paper is no longer available. 10 Advanced PPC Bidding Strategies In light of the economic downturn, many marketers are rethinking their online strategies, namely how to maximize the results of their PPC investments. This report defines and explains 10 advanced PPC bidding strategies that can improve PPC performance and efficiency, which include refocusing and trimming [...]