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PPC Campaign Management

E-Book: 10 Advanced PPC Bidding Strategies

This white paper is no longer available. 10 Advanced PPC Bidding Strategies In light of the economic downturn, many marketers are rethinking their online strategies, namely how to maximize the results of their PPC investments. This report defines and explains 10 advanced PPC bidding strategies that can improve PPC performance and efficiency, which include refocusing and trimming [...]

PPC Bid Management Rules That Actually Work

This webcast covers a brief history of PPC bid management rules, how they’ve evolved and how to make them work in 2009 using real examples. More info below… Speaker:Adam Scott Riff, Director of Search at MediaWhiz Webcast Date: October 20, 2009 Please complete the form below, and you will be immediately redirected to the webcast for [...]

PPC Campaign Automation: Bid Management, Alerts…the Works!

PPC expert Andrew Goodman looks at how to automate a PPC campaign using rules-based management to govern your bidding process. He’ll discuss why it’s important to automate the bidding process, what kinds of rules can be used to streamline a PPC campaign. More webcast info below… Speaker: Andrew Goodman, Founder and President, Page Zero Media Event Date: [...]

Choosing a PPC Campaign Management Application: 20 Questions You’ll Need to Ask

This webcast will cover questions you’ll need to ask in order to make the right decision in adopting PPC campaign management software for a large or complex SEM campaign. More webcast info below… Speaker: David Rodnitzky, Founder, PPC Associates Event Date: June 18, 2009 Duration: 58 minutes Please complete the form below, and you will be immediately redirected to [...]

Managing Your PPC Advertising Campaign: Time-Saving Tips and Tactics

In this webcast, PPC expert David Szetela will cover ways you can improve your workflow, save time and increase productivity – ultimately improving your ROI. He’ll share some proven techniques that will save time and improve efficiency for even the most complicated PPC advertising campaign. More webcast details below… Speaker: David Szetela, Clix Marketing Event Date: [...]

9 Tips for Organizing Your PPC Campaigns

This white paper is no longer available. In the online marketing world, pay-per-click (PPC) campaigns put real cash on the line. Get sloppy and you could end up spending a boatload of money with little to show for it. The importance of staying on top of your PPC campaigns cannot be overstated. Get nine tips to optimize [...]

Tackling Large Paid Search Campaigns: Automated Solutions

In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively. More webcast info below… Speaker: Chris Sherman, Executive Editor, Search Engine Land Event Date: November 13, 2008 Duration: 48 minutes Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note all [...]

SEM Agencies and Reporting: Best Practices for Success

In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively. More webcast info below… Speaker: Senior Vice President, Digital Media Services, MKTG Event Date: October 23, 2008 Duration: 47 minutes In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can [...]

Measuring an Ad’s Value: A Forum Discussion

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Adam Goldberg, Clear Saleing Event Date: October 28, 2008 Duration: 65 minutes This webcast brings together the online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation [...]

Tracking Beyond the Lead: How to increase the ROI of your lead gen campaign

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speakers: Alissa Ruehl & Wister Walcott, Marin Software Event Date:July 17, 2008 Duration: 37 minutes In this webcast, Alissa discusses what’s important to measure – and why – and how to set up an effective system for tracking your sales leads. Wister Walcott [...]