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PPC Campaign Management

Managing PPC Campaigns in the UK and Europe: Tips for Success

Speaker:
Andy Atkins-Krüger, Managing Director, WebCertain

PPC Keyword Research and the B2B Buyer

This webcast will use research from Enquiro’s BuyerSphere Project to show how marketers can gain a better understanding of prospect intent to significantly improve their search strategy. More info below… Speaker: Gord Hotchkiss, Enquiro Webcast date: April 6, 2010 Please complete the form below, and you will be immediately redirected to the webcast for viewing. [...]

Excel Tips and Tricks for PPC Success: What Every Search Marketer Must Know

It’s pretty hard to call yourself a search marketer without mastering Excel. This webcast delves into a variety of Excel tips and tricks used specifically by PPC experts for everything from bid management and keyword tracking to data analysis and campaign reporting. Josh Dreller takes his popular series from Search Engine Land, and explains just [...]

PPC & the Long Tail: How Important is it, Anyway?

How important is the long tail? As with most pieces of the paid search game the answer is “it depends.” The importance varies tremendously by the type of business, the number of products/services offered, and how people search for what the advertiser offers. But for almost any sizeable program the tail matters enough to justify [...]

SMN News: Recently posted and upcoming in February…

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework [...]

Managing PPC in a Cross-Channel World: Hey! That’s My Conversion!

Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex. Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into your PPC campaign and your overall organization — and should you be looking at data differently [...]

PPC Content Networks and Placement Campaigns: How to Optimize for Success

An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand the difference. More info below… Speakers: Brad Geddes, bgTheory Webcast dates: February 9, 2010 Please complete [...]

PPC Testing & Optimization 2010: Best Practices

Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again. Testing and optimization offers multiple benefits: in addition [...]

Google’s New Ad Formats – What You Need to Know

In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help improve your position on search engine results pages (SERPs) and improve overall PPC results. Anyone involved in PPC advertising needs to understand what [...]

Taking over an existing PPC Account: Best Practices

In this webcast, PPC expert Josh Dreller will share his experience, and shed light on how to make the transition as smooth as possible, and what to look for in the process. More info below…