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PPC Campaign Management

Managing Big, Complicated PPC Campaigns

Managing Big, Complicated PPC Campaigns Tuesday, May 13, 2008 – 1:00 PM EDT (10:00AM PDT) Speaker: David Szetela, Clix Marketing   Webcast Details What are the challenges of managing a PPC campaign when you’ve got 25-1000 ad groups and hundreds of thousands of keywords spread across multiple search engines? Paid search remains a critical part [...]

How to Select a Paid Search Management Application

How to Select a Paid Search Management Application Thursday, January 17, 2008 – 1:00 PM EST (10:00 AM PST) Speaker: Christine Churchill, President, Key Relevance Webcast Details As the largest and fastest growing on-line advertising channel, paid search continues to become more complex and competitive. No one knows this better than you do – as [...]

Managing Large Paid Search Marketing Campaigns

Tuesday, September 25, 2007 at 1:00 PM EDT Chris Sherman, Executive Editor, Search Engine Land Webcast Details Paid search advertising programs can be an appealing alternative to time-consuming organic search engine optimization (SEO) efforts – allowing you to rank well in search engine results with comparatively less work. But what happens when your paid search [...]