Library » PPC Management Software

PPC Management Software

The 12 Days of PPC…Holiday Marketing Cheer

We’ve got a PPC resource for each of the 12 days of Christmas.. – download now for some holiday marketing cheer! The Trada PPC Primer: A Complete Guide to PPC WhitePaper sponsored by Trada 10 Tips for Setting Your 2012 PPC Budget WhitePaper sponsored by WordStream How to Manage Large Retail PPC Campaigns: Best Practices [...]

4 Signs You Need PPC Software

Is it time to invest in a PPC management platform?

This new, free guide reveals four signs that your business could benefit from PPC software. These include…

PPC Summer Reading – Improve Campaigns, Quality Score, ROI, more…

Some recently posted SMN resources — How to Choose a PPC Platform – Guide and Checklist Whitepaper, sponsored by Wordstream Digital Competitive Intelligence – A Practical Guide to Improve Paid Search Marketing Whitepaper, sponsored by AdGooroo PPC Campaign Management Tools in the Facebook Era – SMN Market Intelligence Report SMN Research, David Rodnitzky Consulting Editor [...]

Market Intelligence from SMN: PPC Campaign Management Tools in the Facebook Era

Search Marketing Now has just published its first Market Intelligence Report — with a look at the market for PPC Campaign Management Tools. Titled “PPC Campaign Management Tools in the Facebook Era,” this 44-page report includes an industry overview as well as a buyer’s guide for selecting the right tool for your needs. In this [...]

PPC Keyword Research and the B2B Buyer

This webcast will use research from Enquiro’s BuyerSphere Project to show how marketers can gain a better understanding of prospect intent to significantly improve their search strategy. More info below… Speaker: Gord Hotchkiss, Enquiro Webcast date: April 6, 2010 Please complete the form below, and you will be immediately redirected to the webcast for viewing. [...]

Excel Tips and Tricks for PPC Success: What Every Search Marketer Must Know

It’s pretty hard to call yourself a search marketer without mastering Excel. This webcast delves into a variety of Excel tips and tricks used specifically by PPC experts for everything from bid management and keyword tracking to data analysis and campaign reporting. Josh Dreller takes his popular series from Search Engine Land, and explains just [...]

PPC & the Long Tail: How Important is it, Anyway?

How important is the long tail? As with most pieces of the paid search game the answer is “it depends.” The importance varies tremendously by the type of business, the number of products/services offered, and how people search for what the advertiser offers. But for almost any sizeable program the tail matters enough to justify [...]

SMN News: Recently posted and upcoming in February…

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework [...]

Managing PPC in a Cross-Channel World: Hey! That’s My Conversion!

Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex. Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into your PPC campaign and your overall organization — and should you be looking at data differently [...]

PPC Content Networks and Placement Campaigns: How to Optimize for Success

An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand the difference. More info below… Speakers: Brad Geddes, bgTheory Webcast dates: February 9, 2010 Please complete [...]