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Quality Score

How to Boost Quality Score and Campaign Performance with Dynamic Keyword Insertion (DKI) Ads

In this webcast, PPC expert Matt Van Wagner shows how to use DKI to improve your ad campaigns. He’ll also have some fun with examples of DKI ads ‘gone wild.’ Matt will debunk certain myths about DKI, while explaining what DKI is, how it really works, and what special DKI features few people either know about [...]

Understanding Google’s Quality Score: Myths and Misconceptions

In this webcast, we’ll look at the history behind Google’s Quality Score as well as some of the more common myths and misconceptions. For example, is flash a good thing or a bad thing when it comes to landing pages and Quality Score? Are Page Rank and Quality Score interrelated? Should I adjust my creative [...]

Decrypting Quality Scores

Decrypting Quality Scores Wednesday, June 18, 2008 – 1:00 PM EDT (10:00 AM PDT) Speaker: Jon Kelly, SureHits

  Webcast Details Are your ads showing up lower for the same bid? Are your keywords getting inactivated because of “Min Bid” requirements? If you’re finding the results of your PPC ad campaign puzzling, you’re not alone. It could be your Quality [...]

Landing Page Optimization: Crank Up Your Search Results!

Thursday, September 6, 2007 at 1:00 PM EDT

Sapna Satagopan, Associate Analyst, Jupiter Research and Robert Bergquist, President, Widemile

Webcast Details As more and more companies increase spending on search engine marketing, gains in ROI are harder to come by. That’s why it’s important to track and analyze every aspect of your marketing campaign – especially your site’s landing [...]